Global Confluent Event Strategist

IBM; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

IBM Corporate Headquarters and Other Functions invites a seasoned Client Experience Marketing Event Strategist to lead a global event portfolio that connects audiences to IBM's innovation. You will shape strategy, coordinate across Marketing, Sales, Product, Ecosystem, and Communications, and drive measurable outcomes across priority markets.

You will partner with senior leaders to align investments with business priorities, design impactful journeys, and ensure events deliver pipeline, customer

Qualifications

• Bachelor’s degree in marketing, Communications, Business Administration, or related field, or equivalent experience.
• Significant experience in event marketing, experiential marketing, integrated marketing, or related disciplines.
• Demonstrated success developing and leading global event strategies for complex technology organizations.
• Experience working with executive stakeholders and influencing decisions across multiple functions and geographies.
• Strong understanding of audience engagement, demand generation, pipeline development, and customer experience strategy.
• Proven ability to manage large-scale event portfolios, budgets, agencies, and strategic partnerships.
• Strong analytical skills with the ability to translate performance data into business recommendations.
• Exceptional communication, presentation, leadership, and stakeholder management skills.

Responsibilities

• Define and lead the global event strategy for the Confluent business, aligning event investments to business objectives, product priorities, and go-to-market initiatives.
• Develop and manage an annual strategic portfolio.
• Partner with senior stakeholders across Marketing, Sales, Product, and Ecosystem teams to establish event priorities, target audiences, success measures, and activation plans.
• Design audience-first event experiences that engage priority clients, prospects, developers, partners, and executive decision-makers.
• Ensure event programs contribute to measurable business outcomes, including audience engagement, pipeline generation, customer expansion, and brand awareness.
• Lead portfolio planning, governance, budget strategy, agency relationships, and vendor partnerships.

Skills

Event marketing

Stakeholder management

Audience engagement

Budget management

Analytics

Leadership

Education

Bachelor’s degree in marketing, Communications, Business Administration, or related field

Master's Degree

Tools

RainFocus

Captello

Adobe Workfront

Adobe Marketo

Job description

IBM Corporate Headquarters and Other Functions invites a seasoned Client Experience Marketing Event Strategist to lead a global event portfolio that connects audiences to IBM's innovation. You will shape strategy, coordinate across Marketing, Sales, Product, Ecosystem, and Communications, and drive measurable outcomes across priority markets.

You will partner with senior leaders to align investments with business priorities, design impactful journeys, and ensure events deliver pipeline, customer