Senior Product Marketing Manager - Integrations (HubSpot)

Aircall; New York (NY); On-site; USD 156,000 - 172,000; Full time

Job summary

Aircall is seeking a Senior Product Marketing Manager to own the integration ecosystem in a hands-on, technical role based in New York. You will collaborate with Product, Tech Partnerships and GTM teams to define value, positioning and launches for integrations with HubSpot, Salesforce, Shopify, and more.

You will lead GTM for AI Actions, build enablement materials, and own the marketplace listing. The role focuses on deep product understanding, cross-functional leadership, and measurable usage

Qualifications

• 5+ years of product marketing experience in a technical B2B SaaS environment.
• Direct experience in Salesforce or HubSpot ecosystem.
• Experience driving product usage, not just launches.
• Experience launching products end-to-end with cross-functional stakeholders.
• Strong positioning and messaging skills; ability to convert market intel into trusted positioning.
• AI fluency and ability to build repeatable AI workflows, not one-off prompts.
• Strategic, hands-on, collaborative approach to align Product, Sales and regional marketing.

Responsibilities

• Own the positioning, messaging and value propositions for our integration set, starting with HubSpot and Salesforce and extending to Shopify, Monday, Pipedrive, Zoho, and others.
• Own HubSpot and Salesforce launches and major updates, including narrative, launch plan, enablement material, and GTM on Aircall side.
• Lead GTM for AI Actions across the integration set with messaging by use case and industry.
• Run campaigns pairing an integration with a vertical to position AI Voice Agents; own plan, messaging and assets with regional marketing.
• Own the Aircall Marketplace listing for the integrations in your set: positioning, copy and assets shown to customers.
• Build enablement for GTM team: product overviews, demos, one-pagers, objection handling for the strategic set.
• Talk to customers and prospects, review recordings and win-loss data, read docs, and use the integration yourself.
• Track competitor positioning; turn insights into battle cards and feed back into product and planning.

Skills

Product marketing

B2B SaaS

Salesforce ecosystem

HubSpot ecosystem

Product usage

Product launches

Positioning & messaging

AI fluency

Strategic & hands-on

Job description

Aircall is seeking a Senior Product Marketing Manager to own the integration ecosystem in a hands-on, technical role based in New York. You will collaborate with Product, Tech Partnerships and GTM teams to define value, positioning and launches for integrations with HubSpot, Salesforce, Shopify, and more.

You will lead GTM for AI Actions, build enablement materials, and own the marketplace listing. The role focuses on deep product understanding, cross-functional leadership, and measurable usage