Senior Product Marketing Manager: GTM & Launch Leader

Wagner Group; Plymouth (MN); Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

4 weeks PTO

401(k) match

Medical + Company HSA contribution

Wellness Program

Dental

Vision

Life Insurance

Disability

6 Weeks Parental Leave

Long Term Care Insurance

Tuition Reimbursement

Employee Resource Groups

Job summary

Wagner in Plymouth, MN is seeking a Product Marketing Manager to lead go-to-market strategies for new products and manage a portfolio across channels. You will own the marketing process from strategy through launch, shaping customer positioning and value propositions while partnering with product, sales and creative teams to drive successful market introductions.

The role is hybrid, requires a 7+ year background in product/brand marketing, and offers a compensation range of $95,000 to $120,000

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• 7+ years in product or brand marketing.
• Strong written and verbal communication skills.

Responsibilities

• Lead go-to-market strategies and launch planning for new products.
• Define customer positioning, messaging, and value propositions.
• Manage launch budgets and assets, coordinating with cross-functional teams.
• Collaborate with retail partners to drive merchandising and visibility.
• Analyze launch performance and optimize future campaigns.

Skills

Go-to-Market Strategy

Cross-Functional Leadership

Project Management

Brand Marketing

Customer Positioning

Education

Bachelor’s degree in business/marketing or related field

Tools

Microsoft 365

AI tools

Job description

Wagner in Plymouth, MN is seeking a Product Marketing Manager to lead go-to-market strategies for new products and manage a portfolio across channels. You will own the marketing process from strategy through launch, shaping customer positioning and value propositions while partnering with product, sales and creative teams to drive successful market introductions.

The role is hybrid, requires a 7+ year background in product/brand marketing, and offers a compensation range of $95,000 to $120,000