Product Marketing Strategist: GTM & Growth

Wolters Kluwer; Massachusetts; Hybrid; USD 57.000 - 98.000; Vollzeit

Benefits dieser Stelle

Medical, Dental, & Vision Plans

401(k)

FSA/HSA

Commuter Benefits

Tuition Assistance Plan

Vacation and Sick Time

Paid Parental Leave

Zusammenfassung

Wolters Kluwer - Financial Services Solutions in Massachusetts is seeking a Product Marketing Specialist who will translate market and customer insights into positioning, messaging, and launch materials. You will partner with Product Marketing, Marketing, Sales and Finance to shape product strategy and differentiate our offerings.

You will develop campaigns, support audience segmentation, create customer journeys and use-case content, and help with pricing analysis and sales training.

Qualifikationen

• Bachelor's degree required.
• 3+ years of experience in product marketing, marketing, market research, or a related function.
• Work experience in Healthcare, Life Sciences, Phar or a related field is preferred.
• Strong written and verbal communication, analytical, research, and organizational skills.
• Ability to distill complex information into clear, compelling messaging.

Aufgaben

• Contribute to go-to-market plans for new products, releases, and promotional initiatives.
• Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks.
• Support audience segmentation, personas, customer journeys, and use‑case development.
• Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral.
• Translate product capabilities and customer benefits into clear, audience-focused communications.
• Track marketing metrics and present findings and recommendations to internal stakeholders.
• Coordinate cross‑functional reviews and activities to support alignment and launch readiness.
• Support sales training, business‑case development, and pricing analysis in partnership with senior team members and Finance.
• Maintain product marketing documentation, research, messaging, and competitive intelligence resources.

Kenntnisse

Market and Customer Analysis

Data Interpretation

Content Development

Project Coordination

Collaboration

Ausbildung

Bachelor's degree

Jobbeschreibung

Wolters Kluwer - Financial Services Solutions in Massachusetts is seeking a Product Marketing Specialist who will translate market and customer insights into positioning, messaging, and launch materials. You will partner with Product Marketing, Marketing, Sales and Finance to shape product strategy and differentiate our offerings.

You will develop campaigns, support audience segmentation, create customer journeys and use-case content, and help with pricing analysis and sales training.