Product Marketing Manager

Wagner Spray Tech; Plymouth (MN); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

4 weeks PTO

401(k) matching

Medical + company HSA

Wellness program

Vision

Life Insurance

Disability

6 weeks parental leave

Long Term Care Insurance

Tuition Reimbursement

Employee Resource Groups

Job summary

Wagner Spray Tech is seeking a Product Marketing Manager in Minnesota to lead go-to-market strategies and integrated marketing campaigns for new products and existing portfolios. You will own the product marketing process from strategy through launch and in-market performance, crafting positioning and messaging and managing launch budgets and assets.

With 7+ years in product marketing and a Bachelor's in a related field, you will collaborate with product, sales, and digital teams, driving

Qualifications

• Bachelor’s degree in business administration, marketing, or related field.
• 7+ years’ experience in product marketing or brand marketing, preferably in consumer goods.

Responsibilities

• Lead go-to-market strategy and launch execution for new products and portfolios.
• Develop end-to-end GTM plans across channels and audiences.
• Define customer personas, journeys, and value propositions.
• Manage budgets, assets, and cross-functional execution for launches.
• Collaborate with sales, digital marketing, and retail partners for post-launch success.
• Analyze market and performance data to optimize campaigns.

Skills

GTM strategy

Launch execution

Cross-functional

Project management

Autonomy

Communication

Strategic thinking

Education

Bachelor's degree in business or marketing

Tools

Microsoft 365

AI tools

Job description

Thank you for your interest in Wagner. We always have our eyes open for talented people who want to learn, grow and expand their capabilities with Wagner. From start to finish, you'll enjoy a fun and colorful career at Wagner. Wagner is small enough that you matter and large enough for you to make a difference. Wagner believes that people represent a company's most important asset. At Wagner, we strive to create an organization where everyone participates and efforts are focused toward continuous improvement. These improvements are driven by dedication, teamwork, and the innovation of the Wagner family.

Our company participates in the US government's E-Verify process. In addition, all offers of employment are contingent on a background check.

YOUR BENEFITS

Starting at 4 weeks PTO per year

401(k) and a company match

Medical + Company HSA contribution

Wellness Program

Vision

Life Insurance

Disability

6 Weeks Parental Leave

Long Term Care Insurance

Tuition Reimbursement

Employee Resource Groups

YOUR PAY

$95,000-$115,000+ Profit Sharing Bonus

Position Objective:

The Product Marketing Manager leads go-to-market strategies and integrated marketing campaigns for new products and an assigned product portfolio. This role owns the product marketing process from strategy development through launch and in-market performance, defining customer positioning, messaging, and value propositions. Working with minimal supervision, the position manages launch budgets, marketing assets, retail merchandising initiatives, and cross-functional execution to drive successful business results.

Responsibilities:

• Go-to-Market Strategy & Launch Execution
• Develop end-to-end GTM planning for new product launches across multiple channels.
• Audit & optimize existing categories/product messaging & assets to optimize against current trends in market changes.
• Define the customer persona and the customer journey touchpoints for new products while ensuring we are adapting to variations in the customer journey.
• Define competitive positioning and differentiation, translating category and competitive insights into clear, compelling messaging that translates into a strong value proposition message for the product being marketed.
• Ensure the marcomms touchpoints on the customer journey are defined and content is integrated across the relevant touch points.
• Develop launch campaigns, including messaging, positioning, and audience segmentation along with budget management and future marketing support.
• Project manage the creation and delivery of all marketing assets (e.g., packaging, in-store displays, product videos, digital content, sales enablement tools).
• Partner with digital marketing and social media teams to ensure post-launch execution supports a successful in-market launch and prolonged campaign to establish the product in the market.
• Collaborate with key retail partners to develop customized merchandising strategies that drive visibility and sell-through.
• Ensure consistent brand presentation and messaging across retail environment with a focus on digital product pages
• Analyze retailer performance and use insights to optimize merchandising programs.
• Work with vendors to manage RFQs, SOWs, pricing negotiations, and POs following designated processes.
• Project & Stakeholder Management
• Manage multiple concurrent projects, meeting tight deadlines without compromising quality.
• Coordinate and lead cross-functional teams including product, creative and sales to ensure alignment and timely execution.
• Lead project kick-offs, track progress, manage budgets, and report on key metrics.
• Own and continuously improve the marketing product launch process to ensure on-time, successful launches.
• Category & Post-Launch Performance Analysis
• Analyze market research, sales analytics, and competitive threats to inform best-in-class marketing initiatives.
• Report on launch performance and results once products are in-market, including recommendations for optimization.
• Other duties as assigned.

Relationship To Others

The Product Marketing Manager works closely with Product Management, Sales, Communications/Creative Services, Digital Marketing, and Finance to develop and execute successful product launch strategies. The role also collaborates with retail partners, vendors, and agencies to support merchandising, marketing campaigns, and product visibility. Success requires influencing cross-functional teams and stakeholders without direct authority to achieve business objectives.

Dimensions of Position

This position independently leads go-to-market strategies and manages multiple concurrent product launches from planning through post-launch analysis. The role is accountable for marketing launch budgets, vendor expenditures, and project outcomes that support product sales growth and category performance. The position has no direct reports but provides leadership through cross-functional project management, stakeholder influence, and execution excellence.

Qualifications:

Education and Experience

• Bachelor’s degree in business administration, marketing, or related field
• 7+ years’ experience in product marketing or brand marketing, preferably in consumer goods.; or an equivalent combination of education, training, and experience as determined by the hiring manager and People & Culture.

Knowledge, Skills, and Abilities

• Proven ability to operate autonomously, exercising sound judgment to drive decisions and outcomes with minimal day-to-day direction.
• Exceptional project management skills, with a proven ability to drive projects to completion on time and within budget.
• Proven success managing go-to-market strategies and leading cross-functional product launches and teams.
• High attention to detail.
• Pride of authorship — takes ownership and pride in the quality of work presented.
• Strong critical thinking skills, using logic and reason to evaluate the strengths and weaknesses of alternative solutions and approaches.
• Presentation skills — understands audience and can create messaging, develop presentations, and present effectively.
• Excellent verbal, written, and interpersonal communication skills.
• Ability to manage up and influence senior stakeholders without direct authority.
• Familiarity and comfort with Microsoft 365 and AI tools.
• Live our Values of: Collaborative, Customer Centric, and Entrepreneurial.

Working Conditions

Work is performed in a standard or home office environment which requires occasionally lifting articles such as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. A job in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and phone usage. This position is hybrid, averaging 2 days per week in the office. This position requires up to 10% travel, including occasional domestic and international travel, as business needs require.

Wagner is dedicated to the ongoing journey of equity, diversity and inclusion. We're proud to be an equal opportunity employer, and committed to building a workplace where everyone feels welcome, valued, and empowered to be themselves. We don’t discriminate based on race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability, veteran status, or any other characteristic protected by law. We encourage you to be your authentic self and share your unique perspectives. If you require any accommodation throughout the hiring process, please let us know how we can assist you.