Product Marketing Strategist: GTM & Launch Focus

Wolters Kluwer; Florida; In loco; USD 57.000 - 98.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, Dental, & Vision plans

401(k)

Tuition Assistance

Descrizione del lavoro

Wolters Kluwer in Florida seeks a Product Marketing Specialist to translate customer, market, and competitive insights into positioning, messaging, and launch materials. You will collaborate with Marketing, Product, and Sales to shape product strategy and market alignment.

You'll analyze market trends and customer needs to develop campaigns, audience segmentation, and compelling value propositions, contributing to go-to-market plans and cross-functional reviews.

Competenze

• Bachelor's degree required.
• 3+ years of experience in product marketing, marketing, market research, or a related function.
• Work experience in Healthcare, Life Sciences, Phar or a related field is preferred.
• Strong written and verbal communication, analytical, research, and organizational skills.
• Ability to distill complex information into clear, compelling messaging.

Mansioni

• Contribute to go-to-market plans for new products, releases, and promotional initiatives.
• Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks.
• Support audience segmentation, personas, customer journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral.
• Translate product capabilities and customer benefits into clear, audience-focused communications.
• Track marketing metrics and present findings and recommendations to internal stakeholders.
• Coordinate cross-functional reviews and activities to support alignment and launch readiness.
• Support sales training, business-case development, and pricing analysis in partnership with senior team members and Finance.
• Maintain product marketing documentation, research, messaging, and competitive intelligence resources.

Conoscenze

Market and Customer Analysis

Data Interpretation

Content Development

Project Coordination

Collaboration

Tools

Formazione

Bachelor's degree

Strumenti

CRM

Excel

AI tools

PowerPoint

Marketing platforms

Descrizione del lavoro

Wolters Kluwer in Florida seeks a Product Marketing Specialist to translate customer, market, and competitive insights into positioning, messaging, and launch materials. You will collaborate with Marketing, Product, and Sales to shape product strategy and market alignment.

You'll analyze market trends and customer needs to develop campaigns, audience segmentation, and compelling value propositions, contributing to go-to-market plans and cross-functional reviews.