Product Marketing Leader: GTM & Launch Maestro (Hybrid)

Wagner International AG; Minneapolis (MN); Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

Starting PTO 4 weeks/year

401(k) with company match

Medical + HSA contribution

Wellness Program

Dental

Vision

Life Insurance

Disability insurance

Parental leave 6 weeks

Long Term Care Insurance

Tuition Reimbursement

Employee Resource Groups

Job summary

Wagner in Plymouth, MN is seeking a Product Marketing Manager to lead go-to-market strategies and integrated campaigns for new products and an assigned portfolio. You will own the marketing process from strategy development through launch, defining customer positioning, messaging, and value propositions while managing budgets, assets, and cross-functional execution.

The role partners with Product Management, Sales, Communications, Digital Marketing and Finance to develop launches, with retailers

Qualifications

• Bachelor’s degree in business administration, marketing, or related field.
• 7+ years of experience in product marketing or brand marketing.
• Ability to operate autonomously with strong judgment.
• Excellent project management and cross-functional leadership skills.
• Strong communication and presentation abilities.

Responsibilities

• Lead go-to-market strategy and launch execution for new products and portfolio.
• Develop messaging, positioning, and value propositions.
• Manage launch budgets and marketing assets.
• Collaborate with Sales, Creative, Digital Marketing, and Finance.
• Analyze post-launch performance and optimize campaigns.

Skills

Autonomy

Project management

Go-to-market strategies

Cross-functional leadership

Attention to detail

Communication skills

MS 365 & AI tools

Education

Bachelor’s degree (Business/Marketing)

Tools

Microsoft 365

AI tools

Job description

Wagner in Plymouth, MN is seeking a Product Marketing Manager to lead go-to-market strategies and integrated campaigns for new products and an assigned portfolio. You will own the marketing process from strategy development through launch, defining customer positioning, messaging, and value propositions while managing budgets, assets, and cross-functional execution.

The role partners with Product Management, Sales, Communications, Digital Marketing and Finance to develop launches, with retailers