Senior Product Marketing Manager — Growth & GTM

CoStar Group; Arlington (VA); On-site; USD 134,000 - 182,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage

401(K) retirement plan with matching

Employee stock purchase plan

Paid time off

Tuition reimbursement

On-site fitness center

Parental leave & family benefits

Commuter and parking benefits

Job summary

CoStar Group in Arlington, VA is seeking a Senior Manager, Product Marketing to lead go-to-market strategy and demand generation for the CoStar platform. This role drives positioning, launches, and multi-channel campaigns across B2B segments, partnering with sales, product, and research.

The ideal candidate has 7+ years of B2B product marketing in data/SaaS, strong analytics, and excellent communication. Travel up to 20% may be required; this is an in-office role in Arlington with Monday–Friday

Qualifications

• Bachelor’s degree in a relevant field; Master’s preferred.
• 7+ years B2B product marketing experience in data, SaaS, technology, or analytics.
• Proven success in designing and executing full-funnel marketing strategies.
• Strong analytical mindset with ability to interpret data into insights.
• Excellent written and verbal communication with cross-functional influence.
• Demonstrated track record of collaboration in fast-paced environments.
• Strong strategic thinking with hands-on execution.
• Willingness to travel up to 20% for conferences, client meetings, and collaboration.

Responsibilities

• Market Strategy & Positioning: develop and execute integrated product marketing strategies for growth.
• Go-to-Market Execution: lead launch planning for new features and market initiatives.
• Campaign Design: multi-channel campaigns to generate awareness and demand.
• Content & Messaging: create web copy, case studies, testimonials, videos, emails.
• Messaging Narratives: build compelling narratives for decision-makers.
• Data & Insights: use analytics to inform positioning and optimize performance.
• Cross-Functional Collaboration: align roadmaps with sales, product, and research.
• Sales Enablement: equip teams with tools and messaging frameworks.
• Growth & Innovation: identify opportunities to expand adoption and reach.
• Experimentation: promote testing and continuous improvement across programs.

Skills

Bachelor's degree

7+ years B2B product marketing

Full-funnel marketing

Analytical mindset

Written & verbal comms

Cross-functional collaboration

Strategic thinking

Travel up to 20%

Education

Bachelor's degree

Master's degree

Job description

CoStar Group in Arlington, VA is seeking a Senior Manager, Product Marketing to lead go-to-market strategy and demand generation for the CoStar platform. This role drives positioning, launches, and multi-channel campaigns across B2B segments, partnering with sales, product, and research.

The ideal candidate has 7+ years of B2B product marketing in data/SaaS, strong analytics, and excellent communication. Travel up to 20% may be required; this is an in-office role in Arlington with Monday–Friday