Senior Product Marketing Leader — B2B SaaS Growth

CoStar; Arlington (VA); On-site; USD 134,000 - 182,000; Full time

Benefits offered by this job

Healthcare coverage

401(k) with matching

Tuition reimbursement

Stock purchase plan

Paid time off

Job summary

CoStar Group in Arlington, VA, is seeking a Senior Manager, Product Marketing, to lead go-to-market strategy, positioning, and demand generation for our data-driven real estate platform. This in-office role collaborates with Sales, Product, and Research to drive awareness and adoption across industries.

The ideal candidate has 7+ years in B2B product marketing, strong analytics, and expertise in full-funnel campaigns, content development, and cross-functional teamwork. Some travel is expected.

Qualifications

• 7+ years of B2B product marketing experience.
• Experience designing and executing full-funnel marketing strategies.
• Strong analytical mindset with ability to translate data into insights.
• Excellent written and verbal communication with influence across levels.
• Proven collaboration in fast-paced, cross-functional environments.

Responsibilities

• Develop and execute integrated product marketing strategies for B2B segments.
• Lead launch planning for features, enhancements, and market initiatives.
• Design multi-channel campaigns (digital, events, partnerships, content) for awareness and demand.
• Create customer-focused content: web copy, case studies, testimonials, videos, emails.
• Leverage insights and analytics to optimize positioning and go-to-market approaches.
• Collaborate with sales, product, and research to align roadmaps with market needs.

Skills

B2B product marketing

Full-funnel marketing

Analytics

Written & verbal communication

Cross-functional collaboration

Travel readiness

Education

Bachelor's degree

Master's degree preferred

Job description

CoStar Group in Arlington, VA, is seeking a Senior Manager, Product Marketing, to lead go-to-market strategy, positioning, and demand generation for our data-driven real estate platform. This in-office role collaborates with Sales, Product, and Research to drive awareness and adoption across industries.

The ideal candidate has 7+ years in B2B product marketing, strong analytics, and expertise in full-funnel campaigns, content development, and cross-functional teamwork. Some travel is expected.