Senior Product Marketing Leader: Growth & Campaigns

CoStar Group; Irvine (CA); On-site; USD 134,000 - 158,000; Full time

Benefits offered by this job

Healthcare

401(K) retirement plan with matching

Stock purchase plan

Paid time off

Tuition reimbursement

On-site fitness center

Professional growth

Job summary

CoStar Group’s Ten-X unit in Irvine, CA is seeking a strategic and hands-on Manager to shape and execute the marketing vision for our commercial real estate marketplace. You will lead the marketing function—setting strategy, managing resources, measuring impact, and partnering with Sales to accelerate growth—while personally driving campaigns, content, ABM, and funnel analysis.

This player-coach role requires executive communication, budget oversight, and practical AI fluency to transform

Qualifications

• Bachelor’s degree in Marketing or related field.
• 8+ years of progressive marketing experience with leadership exposure.
• Proven ability to set strategy and personally execute campaigns and analysis.

Responsibilities

• Define and execute marketing strategy and go-to-market plans.
• Own the marketing budget and allocate resources across shared services.
• Translate marketing performance into clear business insights for execs.
• Partner with Sales to align messaging, campaigns, and customer journey.
• Lead seller marketing and ABM for institutional sellers.
• Participate in campaign development, content creation, messaging, and funnel analysis.
• Coordinate with design, analytics, and vendors to deliver high-quality work.

Skills

Player-coach

Executive communication

Stakeholder management

Budget management

Team leadership

AI fluency

Campaign execution

Content creation

Education

Bachelor’s degree in Marketing

Tools

AI tools

Job description

CoStar Group’s Ten-X unit in Irvine, CA is seeking a strategic and hands-on Manager to shape and execute the marketing vision for our commercial real estate marketplace. You will lead the marketing function—setting strategy, managing resources, measuring impact, and partnering with Sales to accelerate growth—while personally driving campaigns, content, ABM, and funnel analysis.

This player-coach role requires executive communication, budget oversight, and practical AI fluency to transform