Senior Manager, Product Marketing - CoStar - Arlington, VA

CoStar Group; Arlington (VA); On-site; USD 134,000 - 182,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage

401(K) retirement plan with matching

Employee stock purchase plan

Paid time off

Tuition reimbursement

On-site fitness center

Parental leave & family benefits

Commuter and parking benefits

Job summary

CoStar Group in Arlington, VA is seeking a Senior Manager, Product Marketing to lead go-to-market strategy and demand generation for the CoStar platform. This role drives positioning, launches, and multi-channel campaigns across B2B segments, partnering with sales, product, and research.

The ideal candidate has 7+ years of B2B product marketing in data/SaaS, strong analytics, and excellent communication. Travel up to 20% may be required; this is an in-office role in Arlington with Monday–Friday

Qualifications

• Bachelor’s degree in a relevant field; Master’s preferred.
• 7+ years B2B product marketing experience in data, SaaS, technology, or analytics.
• Proven success in designing and executing full-funnel marketing strategies.
• Strong analytical mindset with ability to interpret data into insights.
• Excellent written and verbal communication with cross-functional influence.
• Demonstrated track record of collaboration in fast-paced environments.
• Strong strategic thinking with hands-on execution.
• Willingness to travel up to 20% for conferences, client meetings, and collaboration.

Responsibilities

• Market Strategy & Positioning: develop and execute integrated product marketing strategies for growth.
• Go-to-Market Execution: lead launch planning for new features and market initiatives.
• Campaign Design: multi-channel campaigns to generate awareness and demand.
• Content & Messaging: create web copy, case studies, testimonials, videos, emails.
• Messaging Narratives: build compelling narratives for decision-makers.
• Data & Insights: use analytics to inform positioning and optimize performance.
• Cross-Functional Collaboration: align roadmaps with sales, product, and research.
• Sales Enablement: equip teams with tools and messaging frameworks.
• Growth & Innovation: identify opportunities to expand adoption and reach.
• Experimentation: promote testing and continuous improvement across programs.

Skills

Bachelor's degree

7+ years B2B product marketing

Full-funnel marketing

Analytical mindset

Written & verbal comms

Cross-functional collaboration

Strategic thinking

Travel up to 20%

Education

Bachelor's degree

Master's degree

Job description

Senior Manager, Product Marketing - CoStar - Arlington, VA

Job Description

Who is CoStar Group?

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Role Overview: Sr. Product Marketing Manager

Arlington, VA | In office, Monday-Friday

For nearly four decades, CoStar Group has shaped the way professionals understand, transact, and manage real estate. Through constant innovation and data excellence, we've built trusted brands that set the standard for quality, transparency, and insight in the market.

As we expand our leadership in real estate information and technology, we seek a Senior Manager, Product Marketing, to lead go-to-market strategy, positioning, and demand generation for CoStar, the most comprehensive platform for commercial real estate information, analytics, and news. This role is pivotal in defining how we connect our data-driven solutions with business customers across multiple industries, driving awareness, adoption, and growth.

Responsibilities

• Market Strategy & Positioning* Develop and execute integrated product marketing strategies that drive growth across B2B customer segments.
• Define differentiated value propositions that articulate CoStar's industry-leadership in data, analytics, and technology.
• Go-to-Market Execution* Lead launch planning for new features, enhancements, and market initiatives.
• Design and execute multi-channel campaigns (digital, events, partnerships, content marketing) to generate awareness and demand.
• Content & Messaging Development* Create engaging, customer-focused content including web copy, case studies, testimonials, videos, presentations, and email campaigns.
• Build narratives that simplify complex concepts and resonate with decision-makers.
• Data & Insights* Leverage customer insights, competitive analysis, and marketing analytics to inform positioning, optimize performance, and refine go-to-market approaches.
• Cross-Functional Collaboration* Partner with sales, product and research to align product roadmaps with market needs and ensure consistent messaging across all touchpoints.
• Equip sales teams with the tools, materials, and messaging frameworks needed for success.
• Growth & Innovation* Identify new opportunities to increase product adoption and expand reach within existing and emerging markets.
• Champion experimentation, testing, and continuous improvement across marketing programs.

Requirements

• Bachelor’s degree required from an accredited, not-for-profit, in person, University or College; Master’s degree preferred.
• 7+ years of B2B product marketing experience, ideally within data, SaaS, technology, or analytics-driven industries.
• Proven success in designing and executing full-funnel marketing strategies.
• Strong analytical mindset with ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills, with proven ability to influence across levels and functions.
• Demonstrated track record of collaboration in fast-paced, cross-functional environments.
• Strong strategic thinking combined with hands-on execution.
• Willingness to travel up to 20% for conferences, client meetings, and team collaboration.

What’s In It For You?

If you are a driven professional looking for a high-growth, high-reward career, CoStar Group offers the ideal opportunity. Be part of a best-in-class company with strong year-over-year growth that invests in your success. Enjoy a rewarding atmosphere where you can learn, excel, and grow.

When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group's Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

Sponsorship

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

Base Compensation: $134,000.00 - $182,000.0 Annually

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing#CoStar#LI-MN2

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing