Senior Product Marketing Leader — GTM & Growth

CoStar Group, Inc.; Arlington (VA); Hybrid; USD 134,000 - 182,000; Full time

Benefits offered by this job

Healthcare

401(k) matching

Tuition reimbursement

Stock purchase plan

Paid time off

Job summary

CoStar Group in Arlington, VA, seeks a Senior Manager, Product Marketing, to lead go-to-market strategy and demand generation for its data-driven real estate platform. This role resides in-office, Monday–Friday, with travel up to 20% as needed.

You will partner with sales, product, and research to define differentiated messaging and drive growth across multiple business segments. The ideal candidate brings 7+ years of B2B product marketing in data/SaaS/analytics, strong storytelling, and a

Qualifications

• 7+ years of B2B product marketing experience in data/SaaS/analytics-driven industries.
• Proven success designing and executing full-funnel marketing strategies.
• Strong analytical mindset with ability to translate data into insights.
• Excellent written and verbal communication with cross-level influence.
• Demonstrated collaboration in fast-paced, cross-functional environments.
• Willingness to travel up to 20% for conferences and meetings.

Responsibilities

• Develop and execute integrated product marketing strategies for growth across B2B segments.
• Lead go-to-market planning for new features and market initiatives; manage multi-channel campaigns.
• Create customer-focused content: web copy, case studies, videos, emails, and presentations.
• Leverage insights and analytics to optimize positioning and performance.
• Partner with sales, product, and research to align roadmaps and messaging.
• Drive growth and experimentation to expand adoption in existing and new markets.

Skills

Full-funnel marketing

Go-to-market strategy

Content & messaging

Data analytics

Cross-functional collaboration

Communication

Education

Bachelor's degree

Master's degree preferred

Job description

CoStar Group in Arlington, VA, seeks a Senior Manager, Product Marketing, to lead go-to-market strategy and demand generation for its data-driven real estate platform. This role resides in-office, Monday–Friday, with travel up to 20% as needed.

You will partner with sales, product, and research to define differentiated messaging and drive growth across multiple business segments. The ideal candidate brings 7+ years of B2B product marketing in data/SaaS/analytics, strong storytelling, and a