Product Marketing Manager – Growth & AI Campaigns

CoStar Group, Inc.; Irvine (CA); Presencial; USD 134 000 - 158 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health benefits

401(k) matching

Stock purchase plan

Tuition reimbursement

On-site gym

Resumo da oferta

CoStar Group, via Ten-X in Irvine, seeks a strategic, hands-on Manager of Product Marketing to shape and execute the marketing vision for our commercial real estate marketplace. You will lead the marketing function, set strategy, manage resources, and partner with Sales to accelerate growth.

The role blends strategic leadership with hands-on campaign execution, content creation, ABM, and funnel analysis, reporting to senior leadership in a fast-paced, data-driven environment.

Qualificações

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of progressive marketing experience, including leading teams or cross-functional initiatives.
• Demonstrated success as a player-coach who can set strategy and execute campaigns, content, or analysis.
• Strong executive communication, influence, collaboration, and stakeholder management skills.
• Experience managing budgets, agencies, vendors, and shared-service relationships.
• Practical AI fluency in your own working process.

Responsabilidades

• Define and execute the Ten-X marketing strategy and go-to-market plan in support of business growth.
• Own the marketing budget and allocate resources across centralized CoStar shared services and external partners.
• Translate marketing performance into clear business insights and executive-level reporting.
• Partner with Sales leadership to align priorities, messaging, campaigns, and the end-to-end customer journey.
• Lead seller marketing and account-based marketing strategies for institutional sellers, applying insights provided by BI and CoStar Analytics.
• Remain actively involved in execution, including campaign development, content creation, messaging, and funnel analysis.
• Coordinate with CoStar shared services, including search marketing, design, analytics, and brand—and manage agency and vendor relationships to deliver high-quality work.
• Use AI tools in your own workflow - for campaign development, content creation, and funnel analysis - to increase the speed and quality of marketing output and share effective practices with the team.

Conhecimentos

Leadership

Stakeholder management

Budget management

AI fluency

Cross-functional collaboration

Campaign execution

Formação académica

Bachelor’s degree in Marketing, Business, or related field

Descrição da oferta de emprego

CoStar Group, via Ten-X in Irvine, seeks a strategic, hands-on Manager of Product Marketing to shape and execute the marketing vision for our commercial real estate marketplace. You will lead the marketing function, set strategy, manage resources, and partner with Sales to accelerate growth.

The role blends strategic leadership with hands-on campaign execution, content creation, ABM, and funnel analysis, reporting to senior leadership in a fast-paced, data-driven environment.