Senior Product Marketing Manager – Growth & GTM

RethinkFirst; Alabama; Remote; USD 120,000 - 180,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. Translate customer, market, product, and performance insights into positioning, pricing, packaging, go-to-market strategies, and growth plans in partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will lead the portfolio, shape roadmaps, conduct market research and segmentation, own ICP and TAM/SAM/SOM analysis, pricing, and

Qualifications

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment, including 3+ years of people management.
• Ownership of a product, portfolio, or line of business with a track record of driving adoption, growth, or improved commercial performance.
• Hands-on pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.
• Experience building customer advocacy programs with testimonials and case studies that connect outcomes to market positioning and revenue growth.
• Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing through complex decisions and launches.
• Strong leadership with the ability to set direction, delegate ownership, and provide clear feedback.

Responsibilities

• Lead, coach, and develop a team of product marketers, setting priorities and standards for high-quality work.
• Own product marketing strategy and execution from market assessment through launch, adoption, and growth.
• Shape roadmaps, commercialization priorities, investment decisions, and growth plans with Product and business leadership.
• Develop a clear view of customers, competitors, market dynamics, and whitespace through research and field feedback.
• Own segmentation, ICPs, competitive intelligence, and TAM/SAM/SOM analysis to inform where the company can win.
• Lead positioning, messaging, value propositions, and pricing for assigned businesses; drive GTM for new products and changes.
• Equip Sales and Customer Success with narratives, tools, training, and competitive guidance.
• Track adoption and commercial performance, adjust strategies based on results, and communicate priorities to executives.

Skills

Product marketing

Go-to-market

People management

Pricing and packaging

Market research

Competitive intelligence

Positioning & messaging

Executive communication

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. Translate customer, market, product, and performance insights into positioning, pricing, packaging, go-to-market strategies, and growth plans in partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will lead the portfolio, shape roadmaps, conduct market research and segmentation, own ICP and TAM/SAM/SOM analysis, pricing, and