Senior Product Marketing Manager — Growth, GTM, Remote

RethinkFirst company; United States; Remote; USD 140.000 - 190.000; Vollzeit

Zusammenfassung

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer and market insights into positioning, pricing, and go-to-market strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will shape roadmaps, drive segmentation, and own pricing, with a focus on growth and evidence-based decision making.

Qualifikationen

• 8+ years in product marketing or GTM for B2B SaaS with leadership experience.
• Ownership of a product, portfolio, or line of business and a track record of driving adoption and growth.
• Hands-on pricing, packaging, TAM/SAM/SOM analysis, segmentation, and market research.
• Experience building customer advocacy programs with testimonials and case studies.
• Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing.

Aufgaben

• Lead, coach, and develop a product marketing team with clear priorities.
• Own product marketing strategy and execution from market assessment to launch and growth.
• Shape roadmaps, commercialization priorities, and growth plans with senior leaders.
• Develop market view, segmentation, and competitive intelligence to inform decisions.
• Own pricing and packaging strategy in collaboration with partners.
• Lead go-to-market strategy for new products and major enhancements.
• Equip sales with narratives, tools, and training to win and expand customers.
• Track pipeline influence, conversion, and price realization; adjust as needed.
• Communicate priorities and risk/embed insights to executives and partners.

Kenntnisse

Product marketing

Go-to-market strategy

People management

Pricing strategy

Market segmentation

Customer research

Competitive intelligence

Executive communication

Storytelling

Cross-functional collaboration

Jobbeschreibung

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer and market insights into positioning, pricing, and go-to-market strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will shape roadmaps, drive segmentation, and own pricing, with a focus on growth and evidence-based decision making.