Senior Product Marketing Manager, Enterprise LegalTech & Workflows

Jobtailor; San Francisco (CA); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Harvey is seeking an experienced Product Marketing professional to translate complex legal-tech capabilities into compelling workflows for law firms, in-house teams, and emerging solutions. You will define end-to-end use cases, support launches, and craft industry- and persona-specific messaging.

This role requires collaborating with Product, Marketing, Sales, and Customer Success, and you will be based in San Francisco on a hybrid schedule, reporting to the Head of Product Marketing.

Qualifications

• 6-8+ years of experience in Product Marketing, Solutions Marketing, or related role in B2B SaaS.
• Proven experience marketing complex, workflow-driven products to enterprise buyers.
• Ability to connect technical product capabilities to customer problems, outcomes, and business value.
• Expertise in positioning and messaging.
• Ability to translate positioning and messaging into sales-facing and customer-facing assets across audiences, segments, and verticals.

Responsibilities

• Translate features into end-to-end use cases and workflows for partners, associates, GCs, legal ops, and innovation leaders.
• Partner with Product and Core Product Marketing on launches, roadmap conversations, and customer-problem- and outcome-based positioning.
• Develop persona- and practice-area-specific messaging across segment sizes, geographies, and legal functions.
• Enable Sales and Customer Success with solution-led messaging, demo storylines, and customer-ready materials for enterprise sales motions.
• Partner with Demand Gen and Content on full-funnel campaigns, thought leadership, demand generation, and pipeline maturation.
• Turn customer and field insights into solution definitions, messaging, and prioritization inputs for Product and GTM teams

Skills

Product Marketing

Solutions Marketing

B2B SaaS

Enterprise Enablement

Job description

Harvey is seeking an experienced Product Marketing professional to translate complex legal-tech capabilities into compelling workflows for law firms, in-house teams, and emerging solutions. You will define end-to-end use cases, support launches, and craft industry- and persona-specific messaging.

This role requires collaborating with Product, Marketing, Sales, and Customer Success, and you will be based in San Francisco on a hybrid schedule, reporting to the Head of Product Marketing.