Senior Solutions Marketing Manager, Enterprise B2B SaaS

Harvey; New York (NY); In loco; USD 138.000 - 206.000; Tempo pieno

Descrizione del lavoro

Harvey is seeking a Senior Product Marketing Manager to lead the go-to-market for core solutions, translating product capabilities into compelling messaging and enterprise-ready assets for legal and professional services. You will drive launches and collaborate with Marketing, Product, and GTM teams to ensure clear workflows and customer value.

The role emphasizes market research, positioning, and cross-functional execution to accelerate adoption and pipeline across diverse segments and buyers.

Competenze

• 6-8+ years of experience in Product Marketing, Solutions Marketing, or related role in B2B SaaS.
• Proven experience marketing complex, workflow-driven products to enterprise buyers.
• Demonstrated ability to connect technical product capabilities to customer problems and value.
• Expertise in developing positioning and messaging and translating into sales-facing and customer-facing assets.
• Experience contributing to product launches and building launch assets for industries or personas.

Mansioni

• Lead go-to-market strategy for a core solution area with messaging tailored to verticals, personas, and segments.
• Enable GTM teams with solution-led messaging, demo storylines, playbooks, and customer-ready materials supporting enterprise sales.
• Partner with Product and Core Product Marketing to shape launches and how they are packaged across target verticals.
• Partner with Demand Gen and Content to develop full funnel campaigns that build thought leadership and pipeline.
• Regularly conduct market, customer, and competitive research to ground positioning in real needs.
• Align on solutions prioritization and market opportunity across Product, GTM, and Marketing leadership.

Conoscenze

Go-to-market strategy

Messaging & positioning

Enterprise SaaS

Sales enablement assets

Launch messaging

Descrizione del lavoro

Harvey is seeking a Senior Product Marketing Manager to lead the go-to-market for core solutions, translating product capabilities into compelling messaging and enterprise-ready assets for legal and professional services. You will drive launches and collaborate with Marketing, Product, and GTM teams to ensure clear workflows and customer value.

The role emphasizes market research, positioning, and cross-functional execution to accelerate adoption and pipeline across diverse segments and buyers.