Senior Product Marketing Manager, B2C GTM & Launch

Fidelity Investments Inc.; Smithfield (RI); On-site; USD 120,000 - 180,000; Full time

Job summary

Fidelity Investments Inc. is seeking a Senior Manager of Product Marketing within the TEM Marketing team to drive GTM strategies for product launches and digital enhancements.

You will bridge product, sales, and marketing to craft compelling positioning and enablement materials, influencing adoption and engagement across channels. You will lead strategic, data-driven initiatives, collaborating with product, deployment, and marketing teams to ensure messaging resonates with customers and internal

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 8+ years of experience in product marketing, product management, or related marketing function.
• Strong ability to collaborate with cross functional teams, including product, deployment and marketing.
• Strong analytical mindset with experience leveraging data to inform marketing decisions.
• Excellent communication skills, with the ability to craft compelling messaging for internal and external audiences.
• Experience in digital marketing, product positioning, and stakeholder engagement.
• Strategic thinker with a results-driven mindset, able to navigate complex product landscapes.
• Demonstrates ownership and accountability by driving project to completion, taking responsibility for outcomes, and ensuring high quality results.

Responsibilities

• Develop and execute GTM strategies for TEM product launches, ensuring successful adoption and engagement.
• Collaborate with product teams to translate technical features into customer benefits that drive engagement and adoption.
• Create and deliver sales enablement materials, including product decks, FAQs, training sessions, etc.
• Educate internal teams on product positioning, use cases, and customer benefits to improve sales conversations and customer engagement.
• Measure and report on the effectiveness of product marketing initiatives, using data and insights to optimize future strategies.

Skills

Cross-functional collaboration

Analytical mindset

Strong communication

Digital marketing

Product positioning

Stakeholder engagement

Strategic thinking

Ownership & accountability

Education

Bachelor's degree

Job description

Fidelity Investments Inc. is seeking a Senior Manager of Product Marketing within the TEM Marketing team to drive GTM strategies for product launches and digital enhancements.

You will bridge product, sales, and marketing to craft compelling positioning and enablement materials, influencing adoption and engagement across channels. You will lead strategic, data-driven initiatives, collaborating with product, deployment, and marketing teams to ensure messaging resonates with customers and internal