Fintech Product Marketing Manager: GTM & Launch

GeoWealth; Chicago (IL); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Annual bonus

Flexible PTO

Maternity and paternity leave

Career growth opportunities

On-site gym

Job summary

GeoWealth is seeking a Product Marketing Manager to plan, launch, and drive adoption of new products and platform enhancements. You will translate product capabilities into clear positioning, create go-to-market plans, and develop compelling campaigns that drive pipeline and revenue.

You will collaborate with Marketing, Product, and Sales, manage cross-functional workstreams, and measure outcomes with KPIs.

Qualifications

• Experience with GTM planning and product messaging.
• Ability to translate product capabilities into market-ready campaigns.
• Collaborative work across Marketing, Product, and Sales.

Responsibilities

• Plan and execute end-to-end product launches and GTM strategies.
• Develop sales enablement materials, collateral, and messaging.
• Track launch performance and optimize campaigns post-launch.
• Coordinate cross-functional efforts and align teams pre-launch.

Skills

Go-to-market strategy

Product positioning

Campaign execution

Cross-functional collaboration

Project management

Communication skills

Education

Bachelor’s degree

Tools

CRM systems

Marketing automation

Digital campaign tools

Job description

GeoWealth is seeking a Product Marketing Manager to plan, launch, and drive adoption of new products and platform enhancements. You will translate product capabilities into clear positioning, create go-to-market plans, and develop compelling campaigns that drive pipeline and revenue.

You will collaborate with Marketing, Product, and Sales, manage cross-functional workstreams, and measure outcomes with KPIs.