Senior Manager, B2C Marketing

Fidelity Investments Inc.; Smithfield (RI); On-site; USD 120,000 - 180,000; Full time

Job summary

Fidelity Investments Inc. is seeking a Senior Manager of Product Marketing within the TEM Marketing team to drive GTM strategies for product launches and digital enhancements.

You will bridge product, sales, and marketing to craft compelling positioning and enablement materials, influencing adoption and engagement across channels. You will lead strategic, data-driven initiatives, collaborating with product, deployment, and marketing teams to ensure messaging resonates with customers and internal

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 8+ years of experience in product marketing, product management, or related marketing function.
• Strong ability to collaborate with cross functional teams, including product, deployment and marketing.
• Strong analytical mindset with experience leveraging data to inform marketing decisions.
• Excellent communication skills, with the ability to craft compelling messaging for internal and external audiences.
• Experience in digital marketing, product positioning, and stakeholder engagement.
• Strategic thinker with a results-driven mindset, able to navigate complex product landscapes.
• Demonstrates ownership and accountability by driving project to completion, taking responsibility for outcomes, and ensuring high quality results.

Responsibilities

• Develop and execute GTM strategies for TEM product launches, ensuring successful adoption and engagement.
• Collaborate with product teams to translate technical features into customer benefits that drive engagement and adoption.
• Create and deliver sales enablement materials, including product decks, FAQs, training sessions, etc.
• Educate internal teams on product positioning, use cases, and customer benefits to improve sales conversations and customer engagement.
• Measure and report on the effectiveness of product marketing initiatives, using data and insights to optimize future strategies.

Skills

Cross-functional collaboration

Analytical mindset

Strong communication

Digital marketing

Product positioning

Stakeholder engagement

Strategic thinking

Ownership & accountability

Education

Bachelor's degree

Job description

Fidelity will not provide immigration sponsorship for this position.

Job Description

We are seeking a strategic and collaborative Senior Manager of Product Marketing, within the Tax Exempt (TEM) Marketing team to support our product partners and drive go-to-market (GTM) strategies for product launches and digital / experiential enhancements. In this role reporting to the Director of B2C Marketing, you will serve as a key liaison between product management, sales, and marketing teams to develop compelling positioning, messaging, and enablement strategies for new and existing products.

Key Responsibilities

• Develop and execute GTM strategies for TEM product launches, ensuring successful adoption and engagement.
• Collaborate with product teams to translate technical features into customer benefits that drive engagement and adoption.
• Create and deliver sales enablement materials, including product decks, FAQs, training sessions, etc.
• Educate internal teams on product positioning, use cases, and customer benefits to improve sales conversations and customer engagement.
• Measure and report on the effectiveness of product marketing initiatives, using data and insights to optimize future strategies.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 8 plus years of experience in product marketing, product management, or related marketing function.
• Strong ability to collaborate with cross functional teams, including product, deployment and marketing.
• Strong analytical mindset with experience leveraging data to inform marketing decisions.
• Excellent communication skills, with the ability to craft compelling messaging for internal and external audiences.
• Experience in digital marketing, product positioning, and stakeholder engagement.
• Strategic thinker with a results-driven mindset, able to navigate complex product landscapes.
• Demonstrates ownership and accountability by driving project to completion, taking responsibility for outcomes, and ensuring high quality results.

Fidelity’s Onsite Working Model

Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.

Certifications

Category: Marketing

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.