Senior Product Marketing Lead — GTM & Growth

Faire; San Francisco (CA); Hybrid; USD 207,000 - 276,000; Full time

Benefits offered by this job

Flexible PTO

Parental leave

Health coverage

Stipends for development

Job summary

Faire is seeking a senior Product Marketing Manager to own GTM strategy for a product area, from positioning to adoption. You will partner with Product, Design, Marketing, and Revenue to shape programs, drive awareness, and accelerate adoption across channels.

You will lead cross-functional teams, experiment with new approaches, and influence product direction while delivering measurable ROI and clear narratives to executives.

Qualifications

• 10+ years in product marketing or closely related GTM roles.
• Builds positioning from scratch and maintains a coherent narrative across launches.
• Experience driving adoption through sales-assisted or lifecycle-driven motion.
• Sets measurable GTM goals and uses analytics to drive ROI.
• Fluent in executive-level communication and stakeholder alignment.
• Uses AI tools to sharpen PMM craft and accelerate work.

Responsibilities

• Set direction and own the area; lead end-to-end GTM from concept to adoption.
• Develop positioning and narratives that connect multiple products.
• Guide cross-functional GTM teams to execute multi-channel campaigns.
• Shape product roadmaps and program design using customer insight and ROI analysis.

Skills

Product marketing

GTM strategy

Positioning

Cross-functional collaboration

Executive communication

AI tools

Tools

CRM

Job description

Faire is seeking a senior Product Marketing Manager to own GTM strategy for a product area, from positioning to adoption. You will partner with Product, Design, Marketing, and Revenue to shape programs, drive awareness, and accelerate adoption across channels.

You will lead cross-functional teams, experiment with new approaches, and influence product direction while delivering measurable ROI and clear narratives to executives.