Senior Product Marketing Manager — B2B SaaS, Tech GTM

IBM; Boston (MA); Remote; USD 140,000 - 212,000; Full time

Job summary

IBM is seeking a Product Marketing Manager for IBM Confluent in the United States. You will own messaging, positioning, and go-to-market strategy, working with Events, Field Marketing, Developer Relations, Product, Campaigns, Analyst, Press, Sales, and more to drive awareness and pipeline.

You will craft market-ready stories, develop content for diverse audiences, and collaborate with product teams to prioritize market needs and roadmap impact.

Qualifications

• 3+ years of product marketing experience supporting B2B SaaS products for technical users.
• Strong copywriting, product evangelism, competitive positioning, and messaging.
• Able to understand complex products and explain architecture and use cases.

Responsibilities

• Develop market requirements and differentiated positioning for IBM Confluent.
• Craft compelling stories to drive product consideration and adoption.
• Create content for developers, architects, data engineers, and tech execs.
• Lead cross-functional collaboration across marketing, product, and sales.
• Drive GTM strategies and data-driven marketing plans to accelerate growth.
• Engage with clients, partners, and analysts to align market strategies.

Skills

Product marketing

Messaging & positioning

GTM strategy

Cross-functional collaboration

Technical acumen

Content creation

Education

Bachelor's degree

Master's degree

Job description

IBM is seeking a Product Marketing Manager for IBM Confluent in the United States. You will own messaging, positioning, and go-to-market strategy, working with Events, Field Marketing, Developer Relations, Product, Campaigns, Analyst, Press, Sales, and more to drive awareness and pipeline.

You will craft market-ready stories, develop content for diverse audiences, and collaborate with product teams to prioritize market needs and roadmap impact.