Product Marketing Lead — Data Streaming & GTM

IBM; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Healthcare Benefits

Paid Time Off

401(k)

Job summary

IBM is seeking a seasoned Product Marketer to shape messaging, identify market needs, and drive GTM plans for IBM's data and AI offerings. You will partner with product, sales, and analyst relations to translate client insights into differentiated positioning and compelling stories.

The role emphasizes collaboration across marketing, development, design, and client experience to accelerate growth. Bachelor's degree required; extensive communication and market analysis skills preferred.

Qualifications

• Deep client knowledge and market orientation to inform product build decisions.
• Crafting and delivering compelling stories using client success and market proof points.
• Leading data-driven GTM strategies to accelerate growth.

Responsibilities

• Craft Compelling Stories: Develop and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought leadership, market proof points, and analyst insights to elevate IBM's credibility.
• Define Market Requirements: Inform product build decisions and define market requirements that enable differentiated positioning and messaging, leveraging deep client knowledge, market and product orientation, and competitive insights.
• Drive Go-to-Market Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
• Collaborate Cross-Functionally: Engage directly with clients, partners, and analysts, while collaborating across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes.
• Elevate Confluent's Credibility: Leverage strong messaging and positioning skills to elevate Confluent's credibility, supported by client success stories, thought-leadership, market proof points, and analyst insights.

Skills

Product marketing

Go-to-market

Cross-functional leadership

Market analysis

Messaging

Education

Bachelor's degree

Job description

IBM is seeking a seasoned Product Marketer to shape messaging, identify market needs, and drive GTM plans for IBM's data and AI offerings. You will partner with product, sales, and analyst relations to translate client insights into differentiated positioning and compelling stories.

The role emphasizes collaboration across marketing, development, design, and client experience to accelerate growth. Bachelor's degree required; extensive communication and market analysis skills preferred.