Senior Product Marketing Manager - Tech & Data SaaS

IBM

New York (NY)

On-site

USD 120,000 - 170,000

Full time

6 days ago

Be an early applicant

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

IBM is seeking a Product Marketing Manager for IBM Confluent focused on messaging, GTM, and field engagement with developers, architects, and technical executives. You will own positioning, collaborate with Events, Field Marketing, Product, and Sales to drive awareness and pipeline.

You will craft market requirements, compelling stories, and content for blogs, whitepapers, and reference architectures, while guiding cross-functional teams to accelerate growth in a competitive SaaS market.

Qualifications

3+ years in B2B SaaS product marketing, or 5+ years in related consulting or product roles.
Strong copywriting, messaging, and positioning skills.
Ability to understand complex architectures and explain them clearly.
Data-informed mindset with measurable goals for each project.
Self-directed and proactive, driving initiatives from idea to execution.
Excellent cross-functional collaboration across multiple teams.

Responsibilities

Develop Market Requirements: define market requirements with differentiated positioning and messaging.
Craft compelling stories to drive product, services, and solution adoption.
Create content for blogs, eBooks, whitepapers, reference architectures, and web copy for various personas.
Lead cross-functional collaboration across marketing, communications, product, sales, and more.
Drive GTM strategies with data-driven plans to accelerate growth and improve funnel performance.
Engage with clients, partners, and analysts to align strategies and outcomes.
Influence product roadmap by feeding GTM insights into prioritization.