Senior Product Marketing Manager, Data Platforms

IBM; San Jose (CA); On-site; USD 108,000 - 132,000; Full time

Job summary

IBM Confluent seeks a Product Marketing Manager to own messaging, positioning, and go-to-market strategy across events and content programs for technical audiences.

You will partner with Events, Field Marketing, Developer Relations, Product, Campaigns, Analyst, and Sales to drive awareness and pipeline. A strong background in B2B SaaS marketing, messaging, and data-informed execution is required for success.

Qualifications

• 3+ years of product marketing for technical B2B SaaS products.
• Strong messaging, copywriting, and product evangelism skills.
• Ability to understand complex architectures and clearly explain them.

Responsibilities

• Define market requirements and differentiated positioning for IBM Confluent.
• Craft compelling stories to drive product consideration and adoption.
• Create content for developers, architects, and tech execs across channels.
• Collaborate with Events, Field Marketing, Product, and Sales teams.
• Lead GTM plans and analyze funnel performance to drive pipeline.

Skills

Product Marketing

B2B SaaS

Messaging

Storytelling

Cross-functional

Go-to-Market

Data-driven

Stakeholder mgmt

Education

Master's degree

Tools

Apache Kafka

Apache Flink

Apache Iceberg

Cloud services

Job description

IBM Confluent seeks a Product Marketing Manager to own messaging, positioning, and go-to-market strategy across events and content programs for technical audiences.

You will partner with Events, Field Marketing, Developer Relations, Product, Campaigns, Analyst, and Sales to drive awareness and pipeline. A strong background in B2B SaaS marketing, messaging, and data-informed execution is required for success.