Product Marketer — Data Streaming GTM Strategy

IBM; Washington, Northern (NC, KY); Hybrid; USD 134,000 - 250,000; Full time

Job summary

IBM is seeking a Confluent Product Marketer to leverage deep client knowledge and market orientation to inform product decisions and market requirements. You will drive differentiated positioning and messaging, and lead data-driven go-to-market strategies to accelerate growth.

You will collaborate with clients, partners, analysts, and internal teams to align strategies and deliver measurable business outcomes, elevating IBM's credibility through client success stories and market insights.

Qualifications

• Bachelor's Degree required.
• Strong client knowledge and market orientation.
• Experience crafting differentiated messaging and positioning.

Responsibilities

• Develop and deliver compelling product stories leveraging client success stories and market insights.
• Inform product requirements and enable differentiated positioning and messaging.
• Lead data-driven go-to-market strategies and plans to accelerate growth.
• Collaborate across marketing, sales, product management, and analytics to align strategies.
• Elevate credibility with client stories, thought leadership, and analyst insights.

Skills

Client knowledge

Messaging

Go-to-Market

Cross-functional leadership

Market analysis

Education

Bachelor's degree

Job description

IBM is seeking a Confluent Product Marketer to leverage deep client knowledge and market orientation to inform product decisions and market requirements. You will drive differentiated positioning and messaging, and lead data-driven go-to-market strategies to accelerate growth.

You will collaborate with clients, partners, analysts, and internal teams to align strategies and deliver measurable business outcomes, elevating IBM's credibility through client success stories and market insights.