Global Demand Strategy Lead – Confluent

IBM Computing

Austin (TX)

On-site

USD 120,000 - 160,000

Full time

4 days ago

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Job summary

IBM Global Sales is seeking a Demand Generation Professional to drive engagement, pipeline growth, and client relationships worldwide within the Confluent Business. You will develop and execute global demand strategies, leveraging data-driven insights to identify cohorts and align with sales priorities.

Your work includes designing omni-channel journeys, owning strategic initiatives, and building cross-brand programs that maximize market impact across major events and campaigns.

Qualifications

Deep understanding of client segment business performance.
Experience with data-driven demand planning.
Omni-channel client journeys design and execution.
Partnership with sales teams to ensure alignment.
Monitor, analyze and optimize campaigns for outcomes.

Responsibilities

Demand Strategy Development: craft integrated, cross-brand demand plans.
Client Journey Design: design omni-channel journeys to support demand motions.
Initiative Ownership: lead strategic initiatives and ensure cross-team collaboration.
Event Orchestration: plan the demand plan for global events and campaigns.
Campaign Design: create multi-channel campaigns targeting specific buying groups.
Performance Monitoring: analyze campaign results and optimize strategies.
Segment Analysis: identify cohorts and prioritize accounts for demand plans.

Skills

Demand generation

Data-driven insights

Omni-channel

Partnership development

Campaign performance

Job description

Your work includes designing omni-channel journeys, owning strategic initiatives, and building cross-brand programs that maximize market impact across major events and campaigns.

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