Senior Product Marketing Manager - B2B SaaS (Remote)

RethinkFirst; Maryland; Remote; USD 120,000 - 180,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing and packaging, and go-to-market strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will lead, coach, and develop a team of product marketers, own the strategy from market assessment through launch, and partner with

Qualifications

• 8+ years in product marketing, GTM strategy, or related field in B2B SaaS or complex solutions.
• 3+ years in people management.
• Hands-on pricing/packaging, TAM/SAM/SOM analysis, segmentation, and market research.
• Experience turning market insight into adoption and revenue growth.

Responsibilities

• Lead, coach, and develop a team of product marketers with clear priorities.
• Own product marketing strategy and execution for designated lines of business from market assessment to launch.
• Shape roadmaps, commercialization priorities, and growth plans with Product and Sales.
• Define customer, market, and competitive insights to inform offerings and messaging.
• Lead go-to-market strategies for new products and major enhancements; enable cross-functional readiness.

Skills

People leadership

Go-to-market strategy

Pricing and packaging

Positioning and messaging

Cross-functional collaboration

Storytelling and presentatn

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing and packaging, and go-to-market strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will lead, coach, and develop a team of product marketers, own the strategy from market assessment through launch, and partner with