Senior Product Marketing Leader — Remote

RethinkFirst; Minneota (MN); Remote; USD 120,000 - 160,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. You will translate customer and market insights into positioning, pricing, packaging, and go-to-market plans in partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will lead, coach, and develop a team, setting clear priorities and high standards for quality work, and own pricing, packaging, and market strategy to

Qualifications

• 8+ years of product marketing experience in B2B SaaS or complex solutions.
• 3+ years in people management and leadership of a product marketing team.
• Hands-on pricing and packaging experience with market-based decisions.
• Experience with TAM/SAM/SOM analysis, segmentation, and ICPs.
• Ability to translate insights into go-to-market strategies and revenue growth.

Responsibilities

• Own product marketing strategy and execution for designated lines from market assessment through launch and growth.
• Define Market and Commercial Strategy and drive adoption and performance.
• Develop understanding of customers, competitors, and market dynamics using research and field feedback.
• Equip Sales and Customer Success with narratives, tools, and training for wins and expansion.
• Track pipeline influence, conversion, win rate, retention, and price realization; adjust strategy as needed.
• Communicate priorities and insights clearly to executives and cross-functional partners.

Skills

Product marketing

Go-to-market

Pricing strategy

Market research

Stakeholder mgmt

Data analysis

Storytelling

Executive communication

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while owning product marketing for key lines of business. You will translate customer and market insights into positioning, pricing, packaging, and go-to-market plans in partnership with Product, Sales, Customer Success, Finance, and Marketing.

You will lead, coach, and develop a team, setting clear priorities and high standards for quality work, and own pricing, packaging, and market strategy to