Senior Product Marketing Leader - Remote

RethinkFirst; Connecticut; Remote; USD 120,000 - 180,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing, packaging, and GTM strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Lead and coach a team of product marketers, setting clear priorities and standards for high-quality work.

Qualifications

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or similar environment.
• 3+ years of people management experience.
• Strong ability to translate customer and market insights into positioning, pricing, and packaging.

Responsibilities

• Directly own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth.
• Define Market and Commercial Strategy.
• Develop a clear view of customers, competitors, market dynamics, and whitespace through research, win/loss insights, product data, and field feedback.
• Own segmentation, ideal customer profiles (ICPs), competitive intelligence, and TAM/SAM/SOM analysis to inform where and how the company can win.
• Turn market and business insights into actionable recommendations for product investment, revenue planning, and routes to market.
• Own pricing and packaging strategy in partnership with Product, Finance, Sales, and leadership.
• Equip Sales and Customer Success with narratives, tools, training, and competitive guidance to win, retain, and expand customers.
• Partner with CS and Sales to identify advocates and translate testimonials and case studies into proof points for campaigns and executives.
• Track adoption and commercial performance, including pipeline influence, conversion, win rate, retention, expansion, and price realization, and adjust strategies based on results.
• Communicate priorities, insights, risks, and recommendations clearly to executives and cross-functional partners.

Skills

Leadership

Go-to-market strategy

Pricing strategy

Market research

Storytelling

Executive communication

Education

Bachelor's degree

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing, packaging, and GTM strategies in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

Lead and coach a team of product marketers, setting clear priorities and standards for high-quality work.