Senior Product Marketing Leader (Remote)

RethinkFirst; Kansas City (MO); A distancia; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. The role drives market positioning, pricing and packaging, and go-to-market strategies in partnership with Product, Sales, and Marketing.

You will shape roadmaps, conduct market insights, and translate them into growth plans, enabling adoption and revenue expansion across designated lines of business.

Formación

• 8+ years of product marketing or related experience, including 3+ years of people management.
• Demonstrated ownership of a product, portfolio, or line of business with a track record of adoption and growth.
• Hands-on experience with pricing and packaging, TAM/SAM/SOM, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.
• Experience building customer advocacy programs and creating testimonials/case studies that connect outcomes to revenue growth.
• Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams through complex decisions and launches.
• Strong leadership with the ability to set direction, delegate ownership, provide feedback, and step in when needed.
• Commercial and analytical fluency to structure questions, test assumptions, interpret data, and make recommendations.
• Excellent writing, storytelling, presentation, project management, and executive communication skills.
• Hands-on, entrepreneurial mindset in fast-moving environments with incomplete information.
• Experience in healthcare, education technology, human capital, or regulated B2B markets preferred.

Responsabilidades

• Lead and coach a team of product marketers, setting priorities and standards for high-quality work.
• Directly own product marketing strategy and execution from market assessment through launch and growth.
• Partner with Product and business leaders to shape roadmaps, commercialization priorities, and investment decisions.
• Develop a clear view of customers, competitors, market dynamics, and whitespace through research and field feedback.
• Own segmentation, ICPs, competitive intelligence, and TAM/SAM/SOM analysis to inform where and how to win.
• Turn insights into actionable recommendations for product investment, revenue planning, and routes to market.
• Lead positioning, messaging, and value propositions for assigned businesses.
• Own pricing and packaging strategy with cross-functional partners based on value, economics, and deal data.
• Lead go-to-market strategy for new products and major enhancements with aligned audiences and measures of success.
• Equip Sales and Customer Success with narratives, tools, and enablement to win and expand customers.
• Identify customer advocates and translate testimonials into proof points for campaigns and sales.
• Track adoption and performance metrics, adjusting strategies based on results.
• Communicate priorities and risks clearly to executives and cross-functional partners.

Conocimientos

Strategy leadership

Team leadership

Product marketing

Pricing strategy

Market research

Competitive intelligence

Go-to-market

Stakeholder management

Storytelling

Descripción del empleo

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. The role drives market positioning, pricing and packaging, and go-to-market strategies in partnership with Product, Sales, and Marketing.

You will shape roadmaps, conduct market insights, and translate them into growth plans, enabling adoption and revenue expansion across designated lines of business.