Senior Product Marketing Leader - Remote

RethinkFirst; Madison (WI); Remote; USD 130,000 - 180,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key business lines. You will translate market insights into clear positioning, pricing, packaging, and go-to-market plans in collaboration with Product, Sales, Customer Success, Finance, and Marketing.

You will shape roadmaps, conduct market and competitive analysis, define ICPs and TAM/SAM/SOM, and drive launches, adoption, and growth with a data-driven approach and

Qualifications

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment
• 3+ years of people management experience

Responsibilities

• Lead the team and portfolio of product marketing for designated lines of business
• Own product marketing strategy and execution from market assessment through launch, adoption, and growth
• Partner with Product and business leaders to shape roadmaps, commercialization priorities, investment decisions, and growth plans
• Develop market and commercial strategy through customer, competitor, market dynamics, and whitespace analysis
• Own segmentation, ICPs, competitive intelligence, and TAM/SAM/SOM analysis
• Turn insights into actionable recommendations for product investment, revenue planning, and routes to market
• Lead positioning, messaging, value propositions, buyer insights, and competitive differentiation
• Own pricing and packaging strategy with cross-functional partners
• Lead go-to-market strategy for new products and major enhancements
• Equip Sales and Customer Success with narratives, tools, training, and guidance
• Identify customer advocates and translate testimonials and case studies into proof points for campaigns and sales
• Track adoption and performance metrics and adjust strategies accordingly
• Communicate priorities, insights, risks, and recommendations to executives and cross-functional partners

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key business lines. You will translate market insights into clear positioning, pricing, packaging, and go-to-market plans in collaboration with Product, Sales, Customer Success, Finance, and Marketing.

You will shape roadmaps, conduct market and competitive analysis, define ICPs and TAM/SAM/SOM, and drive launches, adoption, and growth with a data-driven approach and