Senior Product Marketing Manager

Apptega, Inc.

United States

On-site

USD 100,000 - 130,000

Full time

14 days+

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Job summary

Apptega, Inc. is seeking a Senior Product Marketing Manager to lead how we market our platform. This critical role involves developing messaging, content creation, and driving demand generation across various marketing efforts. Ideal candidates have strong product marketing experience particularly in cybersecurity or SaaS markets and are proficient in demand generation strategies. You will collaborate with internal teams and external agencies to ensure effective market positioning and pipeline generation.

Qualifications

Proven ability to own and execute marketing strategies.
Strong background in cybersecurity, SaaS, or GRC.
Experience in working with external agencies for demand generation.

Responsibilities

Own messaging, positioning, and value propositions.
Translate product capabilities into compelling stories.
Lead content strategy across the marketing funnel.
Develop sales enablement materials.

Skills

Product marketing experience

Content strategy

Demand generation

Storytelling and communication

Organizational skills

Job description

We make software that solves big problems and has big impact. Our team is comprised of people who take their work (but not themselves) seriously, who love a daunting challenge, who put the customer first, and who pull for each other. We value accountability, fast pace, big energy, bigger fun, and an urgency to win. Sound like you? Read on…

About the role

Apptega is looking for a strategic and hands‑on Senior Product Marketing Manager to own how we bring our platform to market—across messaging, content, and demand generation.

This role sits at the center of marketing, product, sales, and our partner ecosystem. You will define how we position Apptega in a crowded cybersecurity and GRC market, create compelling narratives that resonate with our ICP, and drive demand through a mix of content and performance marketing (in partnership with external agencies).

This is a high‑impact, high‑ownership role for someone who thrives in a fast‑moving environment and is excited to build, scale, and optimize across multiple marketing functions.

What you’ll do

Own Apptega’s messaging, positioning, and value propositions across products, personas, and segments
Translate product capabilities into clear, differentiated, and compelling stories—especially around ROI for partners and customers
Partner closely with Product to support launches, releases, and roadmap communication
Develop and maintain core assets including messaging frameworks, personas, and use cases
Lead content strategy across the funnel (awareness → conversion → enablement)
Create and oversee high‑impact content across formats (web, email, sales collateral, webinars, thought leadership)
Ensure consistent storytelling and voice across all external channels
Incorporate customer insights and voice‑of‑customer into all messaging
Demand Generation (with Agency Management)
Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media)
Act as the internal lead for agency management—setting priorities, reviewing performance, and ensuring alignment with business goals
Collaborate on campaign strategy, landing pages, and conversion optimization
Monitor performance and continuously optimize programs for pipeline impact
Develop sales and partner enablement materials that drive pipeline and revenue
Support indirect/channel motion with tailored messaging and assets for:
MSPs, MSSPs, VARs/resellers
Create tools such as pitch decks, battlecards, talk tracks, and "vs." competitive pages
Partner with Sales and Channel teams to ensure alignment and effectiveness
Go-to-Market & Cross-Functional Leadership
Lead go‑to‑market planning and execution for product launches and key initiatives
Align marketing efforts with sales, product, and leadership priorities
Bring structure and clarity to a fast‑paced, evolving environment

What we are looking for…

We’re less focused on years of experience and more on proven ability to own and execute across this scope.

Core Experience :

Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC
Experience owning or heavily contributing to content strategy and creation
Familiarity with demand generation, including working with external agencies (SEO, paid, web)
Experience supporting or selling through channel/partner ecosystems

Domain Expertise (Strongly Preferred) :

Cybersecurity and/or GRC (governance, risk, compliance) market knowledge
Understanding of ICP, buyer journey, and enterprise/SMB security decision‑making
Familiarity with indirect selling models and partner types (MSP, MSSP, VAR, TSD, etc.)
Exceptional storyteller and communicator across formats (written, visual, verbal)
Able to operate both strategically and tactically—you can build the plan and execute it
Highly organized and able to manage multiple workstreams (including external partners)
Naturally curious and forward‑thinking, with a strong interest in customers, market trends, competitive dynamics, and emerging AI capabilities, and the ability to apply AI to drive efficiencies and enhance messaging, content, and go‑to‑market execution
Self‑motivated and highly independent; able to take ownership, create momentum, and drive work forward with minimal direction in a fast‑paced environment
Results‑driven and focused on business impact, using data, feedback, and performance insights to optimize programs and improve pipeline contribution
Strong bias for action with attention to detail
Comfortable in a small team environment with evolving priorities
Collaborative, accountable, and driven to raise the bar for yourself and others

Why this role matters…

This role is critical to Apptega’s growth. You will directly shape how we: