Product Marketing Manager

Bugcrowd Inc.; Northern (KY); Remote; USD 90,000 - 140,000; Full time

Job summary

Bugcrowd is seeking a Product Marketing Manager to drive how we bring new products, features, and platform capabilities to market. This role sits within the Marketing team and partners closely with Product, Engineering, Growth, and Revenue teams to shape messaging, support launches, and translate technical depth into clear, credible stories for customers.

It’s a hands-on position requiring strong judgment, collaboration, and the ability to turn complexity into clear, compelling narratives for

Qualifications

• 3+ years of product marketing experience, ideally in B2B SaaS, cybersecurity, or another technical category.
• Demonstrated experience supporting product launches or major go-to-market initiatives from planning through execution.
• Strong writing and communication skills, with the ability to translate technical concepts into clear, credible messaging for a range of audiences.
• Ability to conduct and synthesize customer, product, and market research into actionable insights and recommendations.
• Strong project management, prioritization, and cross-functional collaboration skills, with the ability to move work forward independently.
• Experience marketing technical products, cybersecurity solutions, or offerings for highly regulated industries is preferred.

Responsibilities

• Own and support launches for new features, product updates, and select platform capabilities, including launch planning, audience definition, messaging development, and cross-functional coordination.
• Develop messaging and evolve our positioning for assigned product areas, translating technical capabilities into clear customer value and distinct stories that resonate in the market.
• Conduct customer and market research through interviews, win/loss analysis, competitive intelligence, community listening, and hands-on product exploration.
• Create enablement materials for the Sales team, including launch briefs, battlecards, FAQs, pitch support, and internal guidance.
• Partner cross-functionally with Product, Engineering, Design, Brand, Growth, Sales Enablement, and Customer Experience to keep initiatives moving from planning through launch.
• Monitor competitive activity and market trends, and share insights that inform launch strategy, positioning, and broader product marketing recommendations.

Skills

Product marketing

B2B SaaS

Cybersecurity

Go-to-market

Messaging

Cross-functional

Research

Writing skills

Job description

Founded in 2012, Bugcrowd is the preemptive security platform that unifies exposure discovery and assessment, offensive testing, and intelligence shaped by AI and human insight to help organizations avoid, discover, and validate real-world risk. Bugcrowd helps security teams move faster by identifying the exposures that matter most so they can act first and stay ahead of attackers. By combining the power of humans and AI, teams can preempt attack paths and prevent breaches. Based in San Francisco and New Hampshire, Bugcrowd is supported by General Catalyst, Rally Ventures, Costanoa Ventures, and others. Visit www.bugcrowd.com .

Job Summary

The Product Marketing Manager plays a central role in how Bugcrowd brings new products, features, and platform capabilities to market. This role sits within the Marketing team and reports into Brand, partnering closely with Product, Engineering, Growth, and Revenue teams to shape messaging, support launches, and turn technical depth into clear, credible stories for customers. It's a hands-on role for someone who can create clarity in ambiguity, bring structure to complex work, and move ideas from insight to execution. Success in this role requires strong judgment, thoughtful collaboration, and the ability to make complex ideas clear and compelling.

• Own and support launches for new features, product updates, and select platform capabilities, including launch planning, audience definition, messaging development, and cross-functional coordination.
• Develop messaging and evolve our positioning for assigned product areas, translating technical capabilities into clear customer value and distinct stories that resonate in the market.
• Conduct customer and market research through interviews, win/loss analysis, competitive intelligence, community listening, and hands-on product exploration.
• Create enablement materials for the Sales team, including launch briefs, battlecards, FAQs, pitch support, and internal guidance.
• Partner cross-functionally with Product, Engineering, Design, Brand, Growth, Sales Enablement, and Customer Experience to keep initiatives moving from planning through launch.
• Monitor competitive activity and market trends, and share insights that inform launch strategy, positioning, and broader product marketing recommendations.

Education, Experience, Knowledge, Skills, and Abilities

• 3+ years of product marketing experience, ideally in B2B SaaS, cybersecurity, or another technical category.
• Demonstrated experience supporting product launches or major go-to-market initiatives from planning through execution.
• Strong writing and communication skills, with the ability to translate technical concepts into clear, credible messaging for a range of audiences.
• Ability to conduct and synthesize customer, product, and market research into actionable insights and recommendations.
• Strong project management, prioritization, and cross-functional collaboration skills, with the ability to move work forward independently.
• Experience marketing technical products, cybersecurity solutions, or offerings for highly regulated industries is preferred.

Working Conditions & Physical Requirements

The ideal candidate must be able to complete all physical requirements of the job with or without reasonable accommodation.

Sitting and / or standing - Must be able to remain