Manager, Product Marketing – Ten-X – Irvine, CA

CoStar Group, Inc.; Irvine (CA); On-site; USD 134,000 - 158,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Stock purchase plan

Tuition reimbursement

On-site gym

Job summary

CoStar Group, via Ten-X in Irvine, seeks a strategic, hands-on Manager of Product Marketing to shape and execute the marketing vision for our commercial real estate marketplace. You will lead the marketing function, set strategy, manage resources, and partner with Sales to accelerate growth.

The role blends strategic leadership with hands-on campaign execution, content creation, ABM, and funnel analysis, reporting to senior leadership in a fast-paced, data-driven environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of progressive marketing experience, including leading teams or cross-functional initiatives.
• Demonstrated success as a player-coach who can set strategy and execute campaigns, content, or analysis.
• Strong executive communication, influence, collaboration, and stakeholder management skills.
• Experience managing budgets, agencies, vendors, and shared-service relationships.
• Practical AI fluency in your own working process.

Responsibilities

• Define and execute the Ten-X marketing strategy and go-to-market plan in support of business growth.
• Own the marketing budget and allocate resources across centralized CoStar shared services and external partners.
• Translate marketing performance into clear business insights and executive-level reporting.
• Partner with Sales leadership to align priorities, messaging, campaigns, and the end-to-end customer journey.
• Lead seller marketing and account-based marketing strategies for institutional sellers, applying insights provided by BI and CoStar Analytics.
• Remain actively involved in execution, including campaign development, content creation, messaging, and funnel analysis.
• Coordinate with CoStar shared services, including search marketing, design, analytics, and brand—and manage agency and vendor relationships to deliver high-quality work.
• Use AI tools in your own workflow - for campaign development, content creation, and funnel analysis - to increase the speed and quality of marketing output and share effective practices with the team.

Skills

Leadership

Stakeholder management

Budget management

AI fluency

Cross-functional collaboration

Campaign execution

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Manager, Product Marketing – Ten-X – Irvine, CA

Job Description

About CoStar Group

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly uniqueand valuable offerings to our customers.We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Role Overview

Manager, Product Marketing Irvine, CA | In office, Monday-Friday

About Ten-X

Ten-X is the world’s largest online commercial real estate auction platform. The Ten-X platform empowers brokers, sellers and buyers with data-driven technology and comprehensive marketing tools to expand market visibility and decrease time to close deals.

About the Role

Ten-X is seeking a strategic, hands-on Manager to shape and execute the marketing vision for our commercial real estate marketplace. You will serve as the manager of the marketing function—setting strategy, managing resources, measuring business impact, and partnering closely with Sales and other leaders to accelerate growth. This is a true player-coach opportunity for a leader who is equally comfortable guiding a team and personally driving campaigns, content, account-based marketing, and funnel analysis.

Responsibilities

• Define and execute the Ten-X marketing strategy and go-to-market plan in support of business growth
• Own the marketing budget and allocate resources across centralized CoStar shared services and external partners
• Translate marketing performance into clear business insights and executive-level reporting
• Partner with Sales leadership to align priorities, messaging, campaigns, and the end-to-end customer journey
• Lead seller marketing and account-based marketing strategies for institutional sellers, applying insights provided by BI and CoStar Analytics
• Remain actively involved in execution, including campaign development, content creation, messaging, and funnel analysis
• Coordinate with CoStar shared services, including search marketing, design, analytics, and brand—and manage agency and vendor relationships to deliver high-quality work
• Use AI tools in your own workflow - for campaign development, content creation, and funnel analysis - to increase the speed and quality of marketing output and share effective practices with the team

Basic Qualifications

• Bachelor’s degree in Marketing, Business, or a related field, from an accredited, not-for-profit, in person, University or College
• 8+ years of progressive marketing experience, including experience leading teams or significant cross-functional initiatives
• Demonstrated success as a player-coach who can set strategy and personally execute campaigns, content, or analysis
• Strong executive communication, influence, collaboration, and stakeholder management skills
• Experience managing budgets, agencies, vendors, and shared-service relationships
• Practical AI fluency in your own working process

Preferred Qualifications

• Experience in a marketplace, commercial real estate, technology, software, data, or B2B platform business
• Familiarity with commercial real estate or auction and marketplace dynamics
• Experience delivering results with lean teams that rely on centralized resources or shared services

What’s in it for you?

If you area driven professional looking for a high-growth, high-reward career, CoStar Group offers the ideal opportunity. Be part of a best-in-class company with strong year-over-year growth that invests in your success. Enjoy a rewarding atmosphere where you can learn, excel, and grow. When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement.

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On‑site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. Base Compensation: $134,000 - $158,000 #Ten-X #LI-MN2

Equal Employment Opportunity

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. CoStar Group is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar Group is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by sending an email to [e-mail].