Senior Product Marketing Leader - Cybersecurity, Remote

Bolster Inc.

United States

Remote

USD 150,000 - 210,000

Full time

3 days ago
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Benefits offered by this job

Medical, dental, vision insurance
Flexible PTO
Equity + 401(k)

Job summary

Bolster Inc. is seeking an exceptional product marketing leader to own the function at a fast-growing cybersecurity startup. You’ll shape positioning, messaging, and GTM strategy in collaboration with our CMO and executive team.

You will translate market insights into winning narratives, enable Sales, and drive product launches while building a scalable marketing function that accelerates growth and strengthens our competitive edge.

Qualifications

  • 7+ years in B2B product marketing within cybersecurity or related tech.
  • Proven ability to shape positioning, messaging, and market strategy.
  • Strong experience in competitive intelligence and sales enablement.
  • Track record of successful product launches at fast-moving startups.
  • Deep understanding of cybersecurity buyers and market dynamics.
  • Entrepreneurial mindset with strategic thinking and execution.

Responsibilities

  • Shape our story through positioning, messaging, and differentiation.
  • Understand the market by engaging with customers, buyers, and competitors.
  • Partner with Sales to develop competitive strategies and enablement.
  • Lead go-to-market for new products and capabilities from opportunities to adoption.
  • Influence Product and leadership on growth priorities using market insights.
  • Scale the product marketing function with room to experiment and impact.

Skills

B2B product marketing
Cybersecurity knowledge
Competitive intelligence
Sales enablement
Product launches
Startup experience

Job description

Bolster Inc. is seeking an exceptional product marketing leader to own the function at a fast-growing cybersecurity startup. You’ll shape positioning, messaging, and GTM strategy in collaboration with our CMO and executive team.

You will translate market insights into winning narratives, enable Sales, and drive product launches while building a scalable marketing function that accelerates growth and strengthens our competitive edge.

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