Director, Product Marketing (Remote-Cybersecurity)

Coinscapture; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Keyfactor, Inc. is seeking a Director of Product Marketing to shape product strategy and drive market success for our trust infrastructure. You will lead product marketers and partner with Product and GTM leadership to translate customer and market insights into compelling positioning and messaging.

You will influence roadmaps, pricing, and go-to-market plans across cybersecurity, cryptography, and cloud-based enterprise software, ensuring adoption and measurable impact.

Qualifications

• 8+ years of experience in B2B enterprise product marketing.
• Ability to influence product strategy through customer insight, market evidence, and competitive intelligence.
• Proven success translating technical capabilities into differentiated positioning and leading go-to-market from validation to launch.
• Strong business acumen with experience in sales-led enterprise environments and data-driven decisions.
• Track record building high-performing product marketing teams and driving cross-functional impact.

Responsibilities

• Shape the strategy for Keyfactor’s core solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success.
• Partner with Product leadership throughout the development lifecycle to influence roadmaps and investments.
• Maintain fluency in competitive landscape and market trends, translating them into positioning and GTM decisions.
• Develop differentiated positioning linking complex capabilities to enterprise buyers and the Trust Control Plane.
• Lead go-to-market for new products, including validation, pricing, packaging, launch planning, and field readiness.
• Drive field readiness and enable Sales/partners to win through outcome-based conversations.
• Monitor pipeline, adoption, win rates, and launch performance to identify barriers and opportunities for improvement.
• Build and develop a high-performing product marketing team with customer orientation and cross-functional collaboration.

Skills

B2B enterprise marketing

Product marketing leadership

Go-to-market strategy

Customer insight

Competitive intelligence

Cross-functional leadership

Messaging & positioning

Stakeholder collaboration

Cybersecurity knowledge

Job description

Keyfactor, Inc. is seeking a Director of Product Marketing to shape product strategy and drive market success for our trust infrastructure. You will lead product marketers and partner with Product and GTM leadership to translate customer and market insights into compelling positioning and messaging.

You will influence roadmaps, pricing, and go-to-market plans across cybersecurity, cryptography, and cloud-based enterprise software, ensuring adoption and measurable impact.