Senior Product Marketing Leader - Cybersecurity (Remote)
Cybersecurity Marketing Society
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Benefits offered by this job
Job summary
VulnCheck is seeking a Product Marketing Lead for a 100% remote role in the US, with preference for Austin, Boston, or the Greater DMV. You will define ICPs, own product positioning, and lead GTM for launches while enabling the field with battlecards and assets.
The role reports to the CMO and plans to hire a team within 6–12 months. You will collaborate across marketing, product, and sales, engaging with the security community at events like Black Hat and industry analysts to sharpen
Qualifications
- 8+ years of B2B cybersecurity product marketing.
- Experience leading or ready to hire within the first year.
- Technical fluency in cybersecurity to engage with technical buyers.
Responsibilities
- Define and refine ICPs and buyer personas across customers and partners.
- Own core product positioning and messaging frameworks for VulnCheck.
- Lead GTM strategy and execution for new products and features.
- Equip the sales team with tools, training, and battlecards.
- Engage community and industry events, including Black Hat/DEF CON.
- Own analyst relations and ensure accurate positioning in coverage.
- Conduct ongoing market and competitive intelligence.
- Build the product marketing function with initial IC work and later hires.
Skills
Job description
VulnCheck is seeking a Product Marketing Lead for a 100% remote role in the US, with preference for Austin, Boston, or the Greater DMV. You will define ICPs, own product positioning, and lead GTM for launches while enabling the field with battlecards and assets.
The role reports to the CMO and plans to hire a team within 6–12 months. You will collaborate across marketing, product, and sales, engaging with the security community at events like Black Hat and industry analysts to sharpen
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