Senior Product Marketing Lead - GTM, Growth & Ad Tech

Index Exchange; New York (NY); Hybrid; USD 190,000 - 220,000; Full time

Benefits offered by this job

Health, dental, vision plans

Paid time off & flexible schedules

Equity packages

Retirement matching

Parental leave

Well-being allowance

Volunteer time off

Job summary

Index Exchange, a global advertising technology leader, seeks a Senior Product Marketing Manager in New York City to own go-to-market strategy across our Core Exchange roadmap, including agentic capabilities, machine learning and data/identity solutions.

This highly strategic role operates with autonomy, influences cross-functional stakeholders, and drives measurable adoption and growth across a complex product ecosystem.

Qualifications

• 6–8+ years of experience in product marketing, product management, or a related field (ad tech preferred).
• Experience owning product marketing for a defined product area or domain.
• Proven track record of driving product adoption and go-to-market outcomes.
• Strong business acumen and ability to connect product strategy to commercial impact.
• Ability to operate autonomously in a fast-paced, evolving environment.
• Experience partnering cross-functionally across Product, Sales, and Marketing.

Responsibilities

• Own your product areas end-to-end, including positioning, messaging, go-to-market strategy, and execution.
• Develop a deep understanding of how the programmatic exchange works and translate the roadmap into clear, compelling narratives.
• Partner closely with Product Management to influence value propositions, launches, and roadmap direction.
• Lead global go-to-market strategies for new products, features, and partnerships.
• Drive product adoption and growth by defining KPIs and measuring impact.
• Build and deliver high-impact sales enablement, including collateral, training, and customer-facing materials.

Skills

Product marketing strategy

Go-to-market execution

Cross-functional leadership

Data-driven decision making

Storytelling & messaging

Job description

About Index Exchange:

Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers.

We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large.

What’s it like to work at Index?

Index is an exciting and fast-paced place to work. You'll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We’re built on our core values and live them each day. They're not just buzzwords.

We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.

We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we’re looking for talented professionals to help take us to the next level.

Are you ready to join the programmatic evolution?

Index Exchange is seeking a technically-minded Senior Product Marketing Manager based in New York City to own go-to-market strategy and execution across key areas of our Core Exchange roadmap, including agentic capabilities, machine learning and optimization, and data and identity solutions.

This is a highly strategic role for someone who operates with autonomy, influences cross-functional stakeholders, and drives measurable adoption and growth across a complex and evolving product ecosystem.

You will act as the product marketing owner for your areas, accountable for how our solutions are positioned, brought to market, and adopted by customers.

At the same time, you will serve as the voice of the market, bringing forward customer feedback, market insights, and competitive intelligence to identify opportunities, inform positioning, and influence product and go-to-market strategy.

You will shape product narratives and bring new capabilities to market, ensuring our solutions resonate with customers and the broader industry.

You will lead go-to-market strategy and execution, driving adoption, building thought leadership, and equipping Sales and Services with the insights, narratives, and materials needed to succeed.

This role reports to the VP, Product Marketing and works closely with cross-functional teams including Product Management, Sales and Services, Marketing, Communications, Learning and Development, Finance and Analytics, and Legal.

What we’re looking for:

• Proven ability to own and drive product marketing strategy
• Strong experience developing positioning, messaging, and go-to-market strategies for complex, technical products, with a demonstrated ability to simplify complex concepts into clear, compelling narratives
• Ability to translate sophisticated concepts into clear, customer-centric narratives
• Demonstrated success influencing cross-functional teams
• Strong analytical mindset with experience using data to inform strategy and measure performance
• Excellent communication and storytelling skills

Here’s what you’ll be doing:

• Own your product areas end-to-end, including positioning, messaging, go-to-market strategy, and execution
• You will develop a deep understanding of how the programmatic exchange works and translate the roadmap into clear, compelling narratives
• Partner closely with Product Management to influence value propositions, launches, and roadmap direction
• Lead global go-to-market strategies for new products, features, and partnerships
• Drive product adoption and growth by defining KPIs and measuring impact
• Build and deliver high-impact sales enablement, including collateral, training, and customer-facing materials
• Proactively drive thought leadership and identify opportunities to grow awareness and influence in the market (e.g., industry events, content, partnerships)

Here's what you need:

• 6–8+ years of experience in product marketing, product management, or a related field (ad tech preferred)
• Experience owning product marketing for a defined product area or domain
• Proven track record of driving product adoption and go-to-market outcomes
• Strong business acumen and ability to connect product strategy to commercial impact
• Ability to operate autonomously in a fast-paced, evolving environment
• Experience partnering cross-functionally across Product, Sales, and Marketing

Salary:The base salary range for this roleis$190,000 to $220,000. The total compensation package may vary depending on non-discriminatory factors such asjob-relatedknowledge,skills,and experience.

Why you’ll love working here:

• Comprehensive health, dental, and vision plans for you and your dependents
• Paid time off, health days, and personal obligation days plus flexible work schedules
• Competitive retirement matching plans
• Equity packages
• Generous parental leave available to birthing, non-birthing, and adoptive parents
• Annual well-being allowance plus fitness discounts and group wellness activities
• Employee assistance program
• Mental health first aid program that provides an in-the-moment point of contact and reassurance
• One day of volunteer time off per year and a donation-matching program
• Monthly town halls and regular community-led team events
• Multiple resources and programming to support continuous learning
• A workplace that supports a diverse, equitable, and inclusive environment – learn more here

Equal employment opportunity

At Index Exchange, we believe that successful products are built by teams just as diverse as the audience who uses them. As such, we are committed to equal employment opportunities. We celebrate diversity of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Additionally, we realize that diversity is deeper than any status or classification—diversity is the human experience. For those who show grit, passion, and humility—Index will welcome you.

Accessibility for applicants with disabilities

Index Exchange welcomes and encourages individuals with disabilities to apply to work with us.

If you require an accommodation, pleasesharethe details of your request and any information how we can assist you with thehiring recruiter when they contact you. Index Exchange will make reasonable efforts toensure accommodation requests are metthroughoutthe recruitment process.

Index everywhere, Index anywhere

Our corporate headquarters are in Toronto, with major offices in New York, Montreal, Kitchener, London, San Francisco, and many other global cities. As a major global advertising exchange, we are committed to operating as a tightly knit global team and embracing and empowering talent wherever our colleagues may be.

AIDisclaimer:Automated tools including artificial intelligence may be used toassistin screeningandassessingapplicants for this role. All hiring decisions involve human review.

Vacancy Status:This posting is for an existing vacancy.