Senior Manager, Product Marketing

adMarketplace; New York (NY); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

healthcare

wellness programs

paid time off

commuter benefits

401k matching

summer Fridays

catered lunches

career development programs

Job summary

adMarketplace is seeking a Senior Product Marketing Manager to own the strategy and commercialization for a group of products in New York. The role is on-site with a salary range of $130,000 to $170,000 plus bonus and equity.

You will define target audiences, value propositions, and differentiators; lead cross-functional GTM planning, manage product launches, and bring market and customer insights into product planning.

Qualifications

• 3–5+ years of B2B product marketing experience in ad tech, SaaS, or related fields.
• Strong commercial orientation with experience in positioning and messaging.
• Excellent project management and analytical judgment.

Responsibilities

• Own product marketing strategy and commercialization for a group of adMarketplace products.
• Define target audiences, value propositions and go-to-market strategies.
• Lead cross-functional GTM planning and manage product launches.
• Represent market insights in product planning and monitor performance.

Skills

Product marketing

Project management

Positioning & messaging

Analytical thinking

Job description

The Senior Product Marketing Manager will own product marketing strategy and commercialization for a group of adMarketplace products and solutions. Responsibilities include defining target audiences, value propositions, competitive differentiation, and go-to-market strategies. The role requires leading cross-functional GTM planning, managing product launches, monitoring performance, and representing market and customer insights in product planning. Required qualifications include 3-5+ years of product marketing experience in B2B, advertising, media, marketplace, SaaS, or technology, strong commercial orientation, experience in positioning and messaging, project management skills, and analytical judgment. Preferred qualifications include experience in search advertising, retail media, AI, and sales enablement. The position is full-time, on-site in New York, with a salary range of $130,000 to $170,000 plus bonus and equity.

Benefits include:

• healthcare
• wellness programs
• paid time off
• commuter benefits
• 401k matching
• summer Fridays
• catered lunches
• career development programs