Senior Product Marketing Lead - Developer Tools & GTM

Unity Technologies SF; San Francisco (CA); On-site; USD 94,000 - 179,000; Full time

Job summary

Unity Technologies SF in San Francisco is seeking a Product Marketing Manager to own the messaging for product releases and features. You will align with Product, Engineering, Community, and Sales to define why developers should believe in our tools and how we launch tactics that engage game creators.

You will craft positioning for features, lead GTM for releases and betas, define audience segments from indie to technical leads, and drive credible messaging that resonates with practitioners

Qualifications

• 4+ years in product marketing or go-to-market roles.
• Game production fluency or deep grasp of developer workflows.
• Experience marketing to technical audiences such as developers and engineers.
• Exceptional writing translating complex tech into clear narratives.
• Ability to work independently with ambiguity.
• Pattern recognition and data literacy.
• Cross-functional collaboration across teams.

Responsibilities

• Own positioning & messaging for product features and releases.
• Lead go-to-market for releases, betas, and feature rollouts.
• Define audience segments and document them clearly.
• Write credible messaging that earns developer trust.
• Analyze feedback and translate into needs aligned with Unity's mission.
• Track competitive landscape and market intelligence.
• Create sales enablement materials and launch assets.
• Define success metrics with Product and Analytics.
• Collaborate across teams to keep release narratives consistent.

Skills

Product marketing

GTM launches

Technical audience marketing

Technical writing

Independent judgment

Data literacy

Cross-functional collaboration

AI tools

Tools

Claude Code

Gemini

Job description

Unity Technologies SF in San Francisco is seeking a Product Marketing Manager to own the messaging for product releases and features. You will align with Product, Engineering, Community, and Sales to define why developers should believe in our tools and how we launch tactics that engage game creators.

You will craft positioning for features, lead GTM for releases and betas, define audience segments from indie to technical leads, and drive credible messaging that resonates with practitioners