Senior Product Marketing Manager: Developer Platform GTM

LE130 Unity Technologies SF; San Francisco (CA); On-site; USD 94,000 - 179,000; Full time

Benefits offered by this job

Health insurance

Employee stock ownership

Generous vacation and personal days

Job summary

LE130 Unity Technologies SF in San Francisco is seeking a Product Marketing Manager to own the positioning, messaging, and go-to-market for Unity's product features and releases, translating technical capability into clear value for developers.

You will lead GTM for betas and releases, define audiences from indie creators to technical directors, and collaborate with Product, Engineering, Community, and Sales to craft credible, developer-focused narratives.

Qualifications

• 4+ years in product marketing or go-to-market roles.
• Background marketing to developers/engineers.
• Excellent writing and storytelling for technical audiences.
• Ability to translate complex technology into clear narrative.
• Comfort with ambiguity and independent judgment.

Responsibilities

• Own positioning and messaging for product features and releases.
• Lead go-to-market for releases, betas, and feature rollouts; plan audiences and channels.
• Define precise audience definitions for features across teams.
• Develop credible messaging that resonates with practitioners and avoids overhyping.
• Collaborate with Product, Engineering, Community, and Sales to enable launches with materials.

Skills

Product marketing

Go-to-market strategy

Technical audience marketing

Technical writing

Cross-functional collaboration

Data-driven storytelling

Job description

LE130 Unity Technologies SF in San Francisco is seeking a Product Marketing Manager to own the positioning, messaging, and go-to-market for Unity's product features and releases, translating technical capability into clear value for developers.

You will lead GTM for betas and releases, define audiences from indie creators to technical directors, and collaborate with Product, Engineering, Community, and Sales to craft credible, developer-focused narratives.