Senior Product Marketing Manager — GTM & AI-Driven Growth

Remote; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Articulate Global, LLC is seeking a Senior Product Marketing Manager to own the GTM strategy for one or more Articulate products. You will shape messaging, pricing, packaging, and monetization, while partnering across product, marketing, sales, customer success, growth, and partners to align with revenue goals.

You will also build the launch foundations and enablement for field teams and reseller partners. You will lead the funnel strategy and dashboards, acting as the voice of product for field

Qualifications

• 8+ years of product marketing experience
• Track record of owning a GTM plan against revenue goals
• Experience shaping pricing, packaging, and monetization
• Hands-on AI proficiency to speed up work
• Strong storytelling to translate complex ideas
• Experience owning a funnel with dashboards and metrics
• Experience building a launch or GTM framework
• Ability to operate in ambiguity and adapt across teams

Responsibilities

• Own the GTM plan and revenue targets for product(s)
• Shape messaging, pricing, packaging, and monetization
• Build and maintain positioning, messaging, and competitive context
• Own funnel data, dashboards, and metrics to inform strategy
• Serve as voice of product for field enablement and content
• Develop go-to-market assets and launch foundations
• Collaborate with product, engineering, sales, and partners
• Create AI-powered workflows and agents to improve output
• Adapt GTM across ecosystem, integrations, and resellers
• Provide strategic recommendations to senior leaders

Job description

Articulate Global, LLC is seeking a Senior Product Marketing Manager to own the GTM strategy for one or more Articulate products. You will shape messaging, pricing, packaging, and monetization, while partnering across product, marketing, sales, customer success, growth, and partners to align with revenue goals.

You will also build the launch foundations and enablement for field teams and reseller partners. You will lead the funnel strategy and dashboards, acting as the voice of product for field