Senior Product Marketing Manager

Unity Technologies SF; San Francisco (CA); On-site; USD 94,000 - 179,000; Full time

Job summary

Unity Technologies SF in San Francisco is seeking a Product Marketing Manager to own the messaging for product releases and features. You will align with Product, Engineering, Community, and Sales to define why developers should believe in our tools and how we launch tactics that engage game creators.

You will craft positioning for features, lead GTM for releases and betas, define audience segments from indie to technical leads, and drive credible messaging that resonates with practitioners

Qualifications

• 4+ years in product marketing or go-to-market roles.
• Game production fluency or deep grasp of developer workflows.
• Experience marketing to technical audiences such as developers and engineers.
• Exceptional writing translating complex tech into clear narratives.
• Ability to work independently with ambiguity.
• Pattern recognition and data literacy.
• Cross-functional collaboration across teams.

Responsibilities

• Own positioning & messaging for product features and releases.
• Lead go-to-market for releases, betas, and feature rollouts.
• Define audience segments and document them clearly.
• Write credible messaging that earns developer trust.
• Analyze feedback and translate into needs aligned with Unity's mission.
• Track competitive landscape and market intelligence.
• Create sales enablement materials and launch assets.
• Define success metrics with Product and Analytics.
• Collaborate across teams to keep release narratives consistent.

Skills

Product marketing

GTM launches

Technical audience marketing

Technical writing

Independent judgment

Data literacy

Cross-functional collaboration

AI tools

Tools

Claude Code

Gemini

Job description

The opportunity

Unity powers the majority of top mobile games and underpins real-time 3D experiences in nearly every country on earth. When studios and developers decide how to build, ship, and monetize, Unity is usually what they choose. The tools we build shape what the entire industry can make.

Our audience is technical, evaluates claims carefully, and has little patience for marketing that outruns the product.

As a Product Marketing Manager, you'll own the marketing for product releases and features. You'll align on your work and then run it on your own judgment. Working with Product, Engineering, Community, and Sales, you'll help define what we say about our products, who we say it to, and why developers should believe it and strategically launch tactics that help support acquiring and retaining game developers.

What you'll be doing

• Positioning & Narrative: Own the positioning and messaging for the product features and releases assigned to you. Translate technical capability into obvious workflow value, and write the narrative that Sales, Community, and Content all work from.
• Go-to-Market: Lead go-to-market for releases, betas, and feature rollouts: tiering, audience targeting, channel plan, enablement, and launch-day execution, followed by an honest read on what worked.
• Audience Definition: Define precisely who a feature is for, from indie creators to technical directors, and document it clearly enough that other teams can act on it without reinterpreting it.
• Developer Credibility: Developers are inherently skeptical of marketing claims. Write messaging that earns credibility with practitioners instead of hyping past them, working with Community and DevRel to meet developers where the real discussions happen.
• Voice of the Customer: Look across forum threads, interviews, and community feedback for patterns. Customer problems are often uncommon or inconsistent, so assess what repeats, and translate it into needs that align to Unity's mission and that Product and Marketing can use.
• Competitive & Market Intelligence: Track the relevant landscape and turn market shifts into sharp positioning and usable sales material.
• Enablement & Content: Equip Sales, Success, and Support with pitch decks, battlecards, and objection handling. Partner with Content marketing on launch assets and developer-facing material.
• Measurement: Work with Product and Analytics to define what success looks like for each launch in advance, and report against it afterwards.
• Working across teams: Work with peers in your own team and across business units, and with managers and directors where the work needs it. Keep the detail of each release consistent with the bigger product story.

What we're looking for

• 4+ years in product marketing or go-to-market roles, with experience owning a feature, a launch, or part of a product line.
• Game production fluency: a background in games, or a deep grasp of modern development pipelines and creator workflows. Strongly preferred.
• Experience marketing to technical audiences such as developers, engineers, or technical artists, and the credibility to win over users whose default posture is skepticism.
• Exceptional writing. You can turn complex technology into a crisp, obvious narrative across a launch page, a keynote section, a battlecard, or a Slack thread with engineers.
• Sound independent judgment and comfort with ambiguity. You take direction from your manager on what to work on, decide how to do it, and welcome refinement from your manager and team, including on early-stage features where the strategy is still moving.
• Pattern recognition and data literacy. You can read messy, inconsistent customer signal, find the pattern, turn it into a clear need, set the right metrics, and change course on evidence.
• Cross-functional range. You understand both the ground-level details and the big picture, and work with peers, managers, and directors within your team and across business units.
• Strong with AI tools such as Claude Code, Gemini, or similar, and a practical sense of how to use them to move faster without letting the output go out unchecked.

Nice to have

• Platform and ecosystem go-to-market: experience marketing developer platforms, game engines, SDKs, or plugin ecosystems.
• Hands-on creation experience: you have shipped something in Unity or a comparable real-time creation tool.
• Direct experience with AI or ML products, and the technical judgment to tell a production-ready capability from a good demo.
• Partner co-marketing: experience running joint go-to-market with technology partners.

Base Salary Range:

• Zone A: $94,100 - $141,100 USD gross
• Zone B: $106,300 - $159,500 USD gross
• Zone C: $119,500 - $179,300 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discret