Senior Product Marketing Manager, Developer Growth

Unity; San Francisco (CA); Hybrid; USD 94,000 - 179,000; Full time

Benefits offered by this job

Health insurance

Stock options

Retirement plan

Vacation days

Commute subsidy

Parental leave

Job summary

Unity is seeking a Product Marketing Manager to own positioning and messaging for product features, lead go-to-market for releases, and define audience segments. You will craft credible narratives that resonate with developers, collaborate with Product, Engineering, Community, and Sales, and drive launch outcomes with data-driven insights.

You will translate complex technical capabilities into clear value, work across teams, and shape success metrics for each release.

Qualifications

• 4+ years in product marketing or go-to-market roles.
• Experience marketing to technical audiences such as developers, engineers, or technical artists.
• Exceptional writing; ability to translate complex tech into clear narratives.
• Sound independent judgment and comfort with ambiguity.
• Pattern recognition and data literacy to extract needs from customer signals.

Responsibilities

• Own positioning and messaging for product features and releases.
• Lead go-to-market for releases, betas, and feature rollouts; plan audience targeting and channels.
• Define audience for features and document it for cross-team action.
• Write credible messaging for developers, collaborating with Community and DevRel.
• Analyze customer feedback to identify patterns and align to Unity's mission.
• Track market intelligence to sharpen positioning and sales materials.
• Equip Sales and Support with decks, battlecards, and launch assets.
• Define success metrics with Product and Analytics and report on them.

Skills

Product marketing

Go-to-market

Developer marketing

Technical writing

Independent judgment

Data literacy

Cross-functional teamwork

AI tools

Tools

Claude Code

Gemini

Job description

Unity is seeking a Product Marketing Manager to own positioning and messaging for product features, lead go-to-market for releases, and define audience segments. You will craft credible narratives that resonate with developers, collaborate with Product, Engineering, Community, and Sales, and drive launch outcomes with data-driven insights.

You will translate complex technical capabilities into clear value, work across teams, and shape success metrics for each release.