Senior Marketing Manager - Personal Wealth Offer

Vanguard; Malvern (Chester County); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Vanguard, based in Malvern, is seeking a strategy-focused marketer to lead value proposition, positioning, and messaging for Personal Wealth. You will translate insights into differentiated customer narratives and partner with product marketing, research, and business leaders to drive alignment across a matrixed organization.

You will shape how offerings are framed for clients across segments, products, and solutions, ensuring a cohesive story while addressing distinct needs.

Qualifications

• Minimum eight years demonstrated experience leading value proposition, positioning, messaging, offer architecture, or go-to-market strategy in a complex organization.
• Undergraduate degree in Marketing or equivalent experience required.
• Strong client orientation and the ability to synthesize research, business strategy, product capabilities, and competitive context into a clear strategic narrative.
• Exceptional strategic thinking and judgment; ability to simplify complexity with nuance.
• Proven ability to lead through influence, build alignment across stakeholders, and navigate ambiguity.
• Executive-ready communication skills to develop persuasive recommendations for senior leaders.
• Knowledge of audience segmentation, personalization, and lifecycle marketing.
• Experience using experimentation, marketing analytics, and performance measurement to optimize results.

Responsibilities

• Lead development and ongoing evolution of offer value propositions and positioning across the division.
• Translate strategy, client insights, market dynamics, and competitive context into clear positioning.
• Create messaging architectures and frameworks defining audience, needs, benefits, and differentiation.
• Ensure offers connect to a cohesive Personal Wealth story with relevant client-specific relevance.
• Serve as a strategic partner to marketing and business leaders; guide activation of positioning.
• Establish direction and guidance for channel and execution teams to activate positioning.
• Develop standards, tools, and governance to improve reuse of value proposition work across the division.

Skills

Strategic thinking

Executive communication

Audience segmentation

Lifecycle marketing

Marketing analytics

Performance measurement

Go-to-market strategy

Influence & leadership

Education

Bachelor’s degree in Marketing

Job description

Leads multi-year marketing plans for competitive Vanguard products while applying functional expertise to drive results for business area(s).

This role will shape how Personal Wealth articulates its value to clients across segments, products, and solutions. As a strategy leader, you will develop the value propositions, positioning frameworks, and messaging foundations that guide how our offers come to life across the Personal Wealth division. You will partner closely with segment and product marketing teams, research functions, and business leaders.

The ideal candidate is a strategic marketer who can turn complex business capabilities and client needs into a compelling, connected story. They are equally comfortable leading rigorous positioning work, advising senior leaders, and building alignment across a highly matrixed organization.

What You'll Own

Value Proposition & Positioning Strategy

• Lead the development and ongoing evolution of various offer value propositions and positioning across the division.
• Translate business strategy, client insights, market dynamics, and competitive context into clear, differentiated, and credible positioning.
• Create messaging architectures and strategic frameworks that define the target audience, client need, key benefit, reasons to believe, and points of differentiation.
• Ensure individual offers connect to a cohesive Personal Wealth story while retaining the specificity needed to be relevant to distinct client needs.

Strategic Partnership & Enablement

• Serve as a strategic partner to both marketing and business leaders, helping teams clarify the value of what they offer and how it should be presented to clients.
• Establish clear strategic direction and practical guidance that enables channel and execution teams to activate the positioning consistently across the client experience.
• Develop standards, tools, and governance that improve the quality, consistency, and reuse of value proposition and positioning work across the division.

What You Bring

• Minimum eight years demonstrated experience leading value proposition, positioning, messaging, offer architecture, or go-to-market strategy in a complex organization.
• Undergraduate degree in Marketing or equivalent experience required.
• Strong client orientation and the ability to synthesize research, business strategy, product capabilities, and competitive context into a clear strategic narrative.
• Exceptional strategic thinking and judgment, with the ability to simplify complexity without losing important nuance.
• Proven ability to lead through influence, build alignment across diverse stakeholders, and navigate ambiguity.
• Executive-ready communication skills, including the ability to develop persuasive recommendations and advise senior business leaders.
• Knowledge of audience segmentation, personalization, and lifecycle marketing.
• Experience using experimentation, marketing analytics, and performance measurement to optimize results.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.