Senior Product Marketing Manager

Vanguard; Scottsdale (AZ); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Vanguard is seeking an experienced Marketing leader to drive multi-year strategies for Financial Well‑Being and Participant Financial Success offerings. You will translate objectives into actionable plans and develop audience‑specific positioning for sponsors, consultants, and participants.

You will build deep audience insights, define segmentation and journey strategies, and partner across Product, Sales, Strategy, Analytics, and Digital teams to deliver integrated campaigns and measurable

Qualifications

• Eight years of related work experience, including five years in marketing.
• Experience developing and executing marketing strategies that drive engagement, adoption, retention, and growth within B2B and/or B2B2C environments.
• Strong communication and stakeholder management skills with the ability to influence cross‑functional partners and senior leaders.
• Undergraduate degree in Marketing, Business, Communications, or equivalent experience required.

Responsibilities

• Lead development and execution of multi-year marketing strategies that position Vanguard's Financial Well-Being and Participant Financial Success offerings as key drivers of sponsor and participant outcomes.
• Translate business objectives, market opportunities, and client needs into actionable marketing strategies, annual plans, and measurable objectives.
• Define and evolve audience-specific positioning, value propositions, messaging frameworks, and value stories across plan sponsor, consultant, and participant audiences.
• Develop a deep understanding of audience needs, preferences, motivations, and decision‑making dynamics to inform marketing investments and strategy.
• Develop audience segmentation frameworks, journey strategies, and marketing plans that address the unique needs of plan sponsors, consultants, and key buying committees across the workplace ecosystem.

Skills

Marketing strategy development

Stakeholder management

Communication

Cross-functional collaboration

Education

Undergraduate degree in Marketing, Business, Communications

Job description

Responsibilities

• Lead development and execution of multi-year marketing strategies that position Vanguard's Financial Well-Being and Participant Financial Success offerings as key drivers of sponsor and participant outcomes.
• Translate business objectives, market opportunities, and client needs into actionable marketing strategies, annual plans, and measurable objectives.
• Define and evolve audience-specific positioning, value propositions, messaging frameworks, and value stories across plan sponsor, consultant, and participant audiences.
• Develop a deep understanding of audience needs, preferences, motivations, and decision‑making dynamics to inform marketing investments and strategy.
• Develop audience segmentation frameworks, journey strategies, and marketing plans that address the unique needs of plan sponsors, consultants, and key buying committees across the workplace ecosystem.
• Leverage market research, client feedback, competitive intelligence, adoption data, and industry trends to identify opportunities and influence business priorities.
• Monitor industry, regulatory, competitive, and workforce trends to identify emerging opportunities and risks that may impact client needs, market demand, and Vanguard's growth strategy.
• Lead go‑to‑market planning and commercialization efforts for strategic initiatives, solutions, partnerships, and enhancements within the financial well‑being ecosystem.
• Partner across Product, Sales, Relationship Management, Strategy, Analytics, Digital, Creative, and Integrated Campaign teams to deliver coordinated marketing programs and experiences. Influence stakeholders across functions and business lines to align on priorities, secure support, and drive execution against strategic objectives.
• Drive retention and expansion strategies by identifying opportunities to strengthen client engagement, increase solution adoption, and demonstrate business value.
• Lead retention and expansion marketing initiatives, identifying opportunities to deepen client relationships, increase engagement with Vanguard solutions, and support business growth objectives.
• Serve as a trusted advisor to senior leaders, providing insight‑driven recommendations on audience strategy, market positioning, growth opportunities, and investment priorities.
• Represent Marketing as a strategic thought partner in business planning discussions, helping shape product, client experience, and commercialization priorities through audience and market insights.
• Lead annual and quarterly planning processes to align marketing roadmaps, resources, and investments with enterprise and business objectives.
• Establish and maintain measurement frameworks that assess performance, optimize marketing effectiveness, and support continuous improvement.
• Foster a test‑and‑learn culture that enables experimentation, innovation, and ongoing refinement of messaging, content, channels, and audience strategies.

Qualifications

Required Qualifications

• Minimum eight years related work experience, including five years of marketing experience.
• Experience developing and executing marketing strategies that drive engagement, adoption, retention, and growth within B2B and/or B2B2C environments.
• Strong communication and stakeholder management skills with the ability to influence cross‑functional partners and senior leaders.
• Undergraduate degree in Marketing, Business, Communications, or equivalent experience required.

Preferred Qualifications

• Experience in retirement, workplace benefits, financial wellness, wealth management, or financial services marketing.
• Broad knowledge of Vanguard's investment product line‑up and an understanding of the overall investment markets.
• Graduate degree preferred.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.