Senior Product Manager, Value-Add Strategy

Realtor.com; Austin (TX); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan

Tuition reimbursement

Flexible time off

Volunteer time off

Snacks in offices

Diversity & inclusion

Job summary

Realtor.com is seeking a Sr. Product Manager on the Core Product Strategy team to own value-add services for agents and brokers, expanding beyond primary lead generation to improve conversion and close.

You will translate corporate strategy into product strategy across branding, marketing platforms, lead nurture, and listing tools. You will build market perspective, define strategy, and secure buy-in from leadership before shaping a detailed product brief for delivery teams, staying engaged

Qualifications

• 8+ years of product management experience, ideally in product strategy focus areas.
• Experience in real estate or marketplace businesses or related value-add categories is a plus.
• Strong communication and presentation skills for senior leaders across the organization.
• Demonstrated experience conducting market and competitive analysis and building the business case for new product investments.
• Demonstrated track record delivering well-documented product requirements to delivery teams and seeing them through to launch.

Responsibilities

• Own the vision, strategy, and roadmap for RDC's Value Add Services portfolio and related products.
• Assess the market and competitive landscape to identify where RDC has strongest client value.
• Partner with GM's, analytics, finance, and strategy teams to define strategy and secure buy-in.
• Develop revenue models and business cases to validate opportunities and investment.
• Define test-and-invest plans and sequencing for pilots before full roadmap commitment.
• Translate bets into execution-ready product briefs with scope, outcomes, and metrics.
• Collaborate with cross-functional leadership to define solutions and hand off to delivery teams.
• Maintain engagement with delivery through development and monitor metrics tied to the business case.
• Run market research, client insights, and stakeholder input to inform briefs and recommendations.
• Maintain a coherent portfolio narrative aligned with brand and pricing strategy.

Skills

Market analysis

Strategic planning

Cross-functional collaboration

Executive communication

Product briefs/PRDs

Financial modeling

Education

Bachelor's degree or equivalent experience

Job description

Realtor.com is seeking a Sr. Product Manager on the Core Product Strategy team to own value-add services for agents and brokers, expanding beyond primary lead generation to improve conversion and close.

You will translate corporate strategy into product strategy across branding, marketing platforms, lead nurture, and listing tools. You will build market perspective, define strategy, and secure buy-in from leadership before shaping a detailed product brief for delivery teams, staying engaged