Lead Product Marketing Manager - Real Estate SMB

Realtor.com; Austin (TX); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Inclusive medical, Rx, dental, and视on

Job summary

Realtor.com is seeking a Lead Product Marketing Manager to own the marketing strategy and client-facing narrative for solo agents and small teams. You’ll define audience messaging, orchestrate launches, and build programs driving new bookings and expansion revenue across this portfolio.

You will partner with Analytics, PM, Sales, and Creative teams to test pricing strategies, craft compelling case studies, and ensure consistent brand messaging across all client touchpoints.

Qualifications

• 10+ years of B2B or B2B2C product marketing experience, preferably in Real Estate technology or enterprise SaaS
• Bachelor’s degree or equivalent experience
• Demonstrated ability to translate complex product portfolios into clear, differentiated messaging for entrepreneurial and SMB audiences
• Experience owning end-to-end GTM launches: from positioning through creative briefing and campaign performance review
• Strong analytical mindset; comfortable sizing market opportunity, reading performance data, and using insights to iterate
• Excellent cross-functional communication skills; adept at aligning PM, sales, and creative partners around a shared strategy

Responsibilities

• Market Intelligence: Own the voice-of-client feedback loop for solo agents and small teams; track competitive dynamics, conduct audience research, and maintain up-to-date market sizing for this segment.
• Messaging & Narrative: Develop and maintain segment-specific brand positioning, portfolio messaging, and product narratives. Author case studies that articulate client value for solo operators and small team leads.
• Brand Governance: Be the authority on brand naming conventions and messaging hierarchies for products and programs serving this segment. Maintain brand guidelines to ensure consistent client-facing messaging.
• Product Launch Strategy: Lead product launch strategy for all releases targeting solo and small-team clients. Support the product management team’s product development lifecycle, own the creative bill of materials, and coordinate cross-functionally across PM, demand generation, sales, and the Bureau.
• Pricing, Packaging & Offers: Partner with Analytics, PM, and Sales to develop and test pricing strategies tailored to solo/small-team economics. Translate segment-level packaging decisions into client-facing positioning that accelerates sales.
• Commercial Strategy: Contribute to the commercial hypothesis, test-and-learn framework, and eventual scaled strategy for CPL-based buyer lead products targeting solo and small clients.]
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Skills

B2B marketing

Product marketing

Market intelligence

Go-to-market launches

Cross-functional leadership

Analytical mindset

Communication

AI marketing workflows

Education

Bachelor’s degree or equivalent

Job description

Realtor.com is seeking a Lead Product Marketing Manager to own the marketing strategy and client-facing narrative for solo agents and small teams. You’ll define audience messaging, orchestrate launches, and build programs driving new bookings and expansion revenue across this portfolio.

You will partner with Analytics, PM, Sales, and Creative teams to test pricing strategies, craft compelling case studies, and ensure consistent brand messaging across all client touchpoints.