Senior Product Marketing Manager — Agent Experience

Realtor.com; Austin (TX); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Healthcare coverage

Family benefits

13 paid holidays

Flexible time off

Volunteer time off

401(k) match

Tuition reimbursement

Financial planning sessions

Student debt match

Snacks in offices

Job summary

Realtor.com is seeking a Product Marketing Manager focused on delivering agent-first client experiences. You will operate at the intersection of brand promise and delivery, collaborating with PM, Success, and Care to design end-to-end engagement programs including referrals and loyalty initiatives that reinforce Realtor.com as the trusted partner from search to close.

You will lead voice-of-client feedback, craft messaging, and design GTM strategies for client experiences, with a top-tier

Qualifications

• 10+ years of experience in product marketing, customer marketing, or client success marketing for a B2B technology or marketplace business.
• Demonstrated expertise designing customer experience programs, loyalty frameworks, or advocacy initiatives at scale.
• Strong storytelling and messaging skills; translate complex program structures into simple client narratives.
• Experience managing cross-functional delivery programs with multiple stakeholders and partners.

Responsibilities

• Own voice-of-client feedback loop; synthesize NPS data and research into engagement strategy.
• Develop messaging framework for client experience programs and referral initiatives.
• Design and execute GTM strategy for client experience programs; define success metrics tied to NPS/retention.
• Build and manage engagement framework for top 40-50 accounts in partnership with News Corp.
• Own strategy and execution for RealPro Select Referral program; motivate advocacy and bookings.
• Develop end-to-end client engagement model across onboarding to renewal; integrate Marketing Studio and Training Academy.

Skills

Product marketing

Customer marketing

Client success marketing

Education

Bachelor’s degree or equivalent experience

Job description

Realtor.com is seeking a Product Marketing Manager focused on delivering agent-first client experiences. You will operate at the intersection of brand promise and delivery, collaborating with PM, Success, and Care to design end-to-end engagement programs including referrals and loyalty initiatives that reinforce Realtor.com as the trusted partner from search to close.

You will lead voice-of-client feedback, craft messaging, and design GTM strategies for client experiences, with a top-tier